- Lakmoos, a Czech martech AI startup, secures €300k Pre-Seed funding from Presto Ventures.
- The startup specializes in instant market research, employing data models to simulate consumer behavior.
- Lakmoos targets inefficiencies in traditional research methods, such as excessive time spent on administration.
- The company’s proprietary AI models amalgamate publicly available, partner, and proprietary data streams.
- Unlike monolithic models, Lakmoos operates in layers, providing tailored solutions to individual companies.
- The platform replaces human survey respondents with accurate data models, facilitating quicker and more cost-effective insights.
- Lakmoos offers whitelabel solutions for reusing agency data, opening new market segments for research agencies.
- The investment will enable Lakmoos to expand its sales to key industries like banking, automotive, telco, energy, and healthcare.
Main AI News:
Presto Ventures backs Czech AI startup Lakmoos with a €300k Pre-Seed investment. Lakmoos revolutionizes market research with its instant insights platform. Through sophisticated data modeling, Lakmoos simulates consumer behavior, enabling companies to anticipate reactions to new products and advertisements effectively.
In a groundbreaking study encompassing 20 major corporations, Lakmoos identified a staggering inefficiency: over 75% of research efforts are consumed by administrative tasks rather than direct engagement with data or participants. This revelation underscores the urgent need for streamlined methodologies. Lakmoos addresses this need by leveraging digital respondents, eliminating inefficiencies inherent in traditional approaches.
By replacing human respondents with meticulously crafted data models, Lakmoos ensures accuracy and represents the prevailing sentiments within target demographics. This innovative approach significantly reduces both the time and cost associated with traditional market research endeavors.
At the core of Lakmoos’ methodology lies its proprietary AI, which aggregates three distinct data sources: publicly available data, partner data, and proprietary company data. Unlike conventional models, Lakmoos’ layered approach tailors insights to individual companies while safeguarding their data from competitors’ models.
Through meticulous integration of diverse data streams, Lakmoos repurposes archival, CRM, and analytical data to construct precise replicas of target demographics. These models, endowed with identities and personas, empower stakeholders to engage with simulated clients effortlessly, facilitating real-time insights without bureaucratic hurdles.
According to Kamila Zahradnickova, Lakmoos CEO and co-founder, “Instant research is now a reality. Much like pharma’s in silico testing, our platform offers instantaneous insights that can inform critical decisions within moments.“
Vojta Rocek, Partner at Presto Ventures, lauds Lakmoos as a paradigm-shifting venture poised for exponential growth. With a focus on enterprise customers, Lakmoos wields a disruptive technology capable of reshaping market dynamics.
The investment infusion will catalyze Lakmoos’ expansion into five key industries: banking, automotive, telecommunications, energy, and healthcare.
Conclusion:
Lakmoos’ innovative approach to market research, driven by AI simulation, signals a transformative shift in the industry. By addressing inefficiencies in traditional methods and offering tailored solutions, Lakmoos stands poised to revolutionize how companies gather consumer insights. With the backing of €300k funding, Lakmoos is positioned to scale its operations and capitalize on the vast market opportunity presented by enterprise customers.
