- Metricool introduces new features including LinkedIn Personal Page Analytics, an upgraded AI Social Media Assistant, and integrations with Google Drive and Canva.
- The LinkedIn Personal Page Analytics enables instant analysis of content performance and audience engagement.
- The enhanced AI Social Media Assistant now provides improved caption recommendations, optimized content, and effective CTAs and hashtags.
- Google Drive integration allows scheduling content directly from a connected assets folder.
- Canva integration enables easy design import and scheduling within Metricool.
- Recent updates follow the launch of Threads API integration and AI Social Media Assistant, adding over 12,000 Threads accounts and scheduling around 104,500 posts.
- Metricool serves major brands such as McDonald’s, Alexander McQueen, Warner Music Group, and Volvo.
- New features will be available to customers in July and August 2024, with additional capabilities planned for later this year.
Main AI News:
Metricool has introduced a suite of advanced features designed to empower brands, creators, and agencies with enhanced tools for social media management. The latest updates include LinkedIn Personal Page Analytics, an upgraded AI Social Media Assistant, and integrations with Google Drive and Canva. These additions aim to help users refine their social media strategies, track performance metrics, and stay ahead in a dynamic digital landscape.
With 5 billion users active on major social media platforms, marketers are increasingly focused on discovering innovative ways to enhance and monitor their campaigns. Metricool’s 2024 Social Media Networks Study revealed a nearly 30% increase in LinkedIn engagement rates for brands, with further growth anticipated. The new LinkedIn Personal Page Analytics feature allows social media managers to connect client accounts and gain immediate insights into growth and content effectiveness, facilitating a deeper understanding of audience preferences and future content strategy.
Juan Pablo Tejela, CEO and Co-Founder of Metricool, emphasized the company’s commitment to evolving with the industry: “Metricool’s global perspective on social media enables us to develop solutions that meet the needs of social media managers, marketers, and creators. By integrating Google Drive and LinkedIn analytics into our platform, we enhance users’ ability to analyze, schedule, and generate high-quality content more efficiently.”
The updated features also include:
- Enhanced AI Social Media Assistant: Now offers improved caption recommendations based on top-performing posts, enhancing engagement through optimized content, tone adjustments, and effective CTAs and hashtags.
- Google Drive Integration: Users can connect their Google Drive assets to Metricool for seamless content scheduling.
- Canva Integration: Direct access to Canva for easy design import and scheduling.
Following the June 2024 launch of the Threads API integration and AI Social Media Assistant, Metricool has added over 12,000 Threads accounts and scheduled approximately 104,500 posts. The AI Social Media Assistant utilizes advanced natural language processing and machine learning to boost content creation and optimization.
Latasha James, Social Media Entrepreneur and Podcaster, praised Metricool’s impact: “Metricool has transformed my content planning and publishing workflow. Its intuitive calendar, auto-publish feature, and detailed analytics have been invaluable. The dashboard allows me to effortlessly manage and report on my clients’ social media activities.”
Serving major brands like McDonald’s, Alexander McQueen, Warner Music Group, and Volvo, Metricool’s new features will be available to customers starting July and August 2024. The company is also set to introduce Adobe Express analytics and new AI advancements later this year.
Conclusion:
Metricool’s new features and integrations represent a significant advancement in social media management, offering enhanced tools for campaign optimization and performance analysis. The integration of LinkedIn analytics, along with AI-driven improvements and platform connectivity, positions Metricool as a valuable asset for brands and marketers aiming to stay competitive in a rapidly evolving digital landscape. These developments are likely to drive increased adoption and strengthen Metricool’s market position by addressing key needs for efficiency and insight in social media strategy.
