TL;DR:
- Pixis AI offers codeless AI solutions for performance marketing, enabling data-driven decision-making.
- The company’s codeless AI infrastructure utilizes purpose-built and self-evolving neural networks.
- Pixis secured $100M in Series C funding and has introduced over 120 new AI models to its infrastructure.
- Customers can access plug-and-play AI products without the need for coding, resulting in significant time and cost savings.
- Pixis’ AI offerings include Targeting AI, Creative AI, and Performance AI, catering to various aspects of marketing optimization.
- Pixis’ AI solutions have garnered positive feedback, with customers reporting improved efficiency and reduced customer acquisition costs.
Main AI News:
In the realm of artificial intelligence, training models demand an immense amount of data. However, not all data is created equal. To effectively train a model, the data must be error-free, properly formatted, accurately labeled, and reflective of the problem at hand. This process can prove to be arduous and time-consuming. Furthermore, troubleshooting AI models when they fail to perform as intended can be quite challenging. These models are intricate by nature, and various factors can contribute to their malfunction.
Additionally, mistakes can stem from the training data utilized to develop these models. As the field of artificial intelligence continues to advance, staying up-to-date with the latest developments presents its own set of challenges. Moreover, the hardware requirements for AI systems are constantly escalating, posing difficulties when running AI models on older or less powerful machines. While utilizing AI components in programming, certain obstacles may arise.
Thankfully, the market offers a range of solutions and products designed to address the challenges associated with coding AI structures. Here are a few notable examples:
- No-code or low-code environments: These systems empower users to build AI models without the need for coding. Equipped with user-friendly graphical interfaces, they streamline the model creation and training processes.
- Machine learning and AI hosting services: Cloud-based platforms provide access to AI models and services, benefiting companies that lack the resources or personnel to develop and maintain their own AI models.
- Artificial intelligence experts: Numerous AI experts are available to assist companies in navigating the challenges posed by AI. Whether it’s gaining a fundamental understanding of AI or implementing AI solutions, their expertise can prove invaluable.
Pixis, a dynamic startup, is paving the way with its innovative AI solutions, enabling data-driven decision-making for cross-platform performance and growth marketing. Leveraging Pixis’ codeless AI infrastructure, customers can surpass their marketing objectives using purpose-built and self-evolving neural networks. The company recently concluded a highly successful $100M Series C funding round in 2022, solidifying its position as a provider of robust codeless AI infrastructure. With a vision to empower brands in scaling all facets of their marketing efforts and enhancing decision-making efficiency, Pixis has introduced over 120 new AI models to its infrastructure since the last funding round. This brings them closer than ever to their goal of reaching 200 proprietary AI models. Marketers can now access these plug-and-play AI products, reaping their benefits without the need for any coding. Supported by a distributed team of 300+, Pixis is committed to developing transformative AI products that maximize the potential of customers’ marketing and demand generation endeavors.
Pixis’ AI offerings have already gained traction, with over a hundred global customers benefiting from their solutions. These customers have reported monthly time savings of at least 300 hours in manual labor, coupled with a minimum 10-15% reduction in customer acquisition costs. Pixis promises immediate AI activation without the burden of coding, ensuring a seamless experience for their valued customers.
Pixis’ Codeless AI Infrastructure for Performance Marketing: An Overview
- Targeting AI: Pixis’ Targeting AI utilizes cutting-edge neural networks trained on billions of data points. It excels in providing brands with the most relevant cohorts, continuously improving its performance over time. By leveraging user personas derived from conversion trends, behavior patterns, engagement levels, and other contextual insights, brands can fine-tune their targeting parameters and techniques. The infrastructure seamlessly integrates with Customer Relationship Management (CRM) platforms, Attribution Platforms, design tools, and Web Analytics, eliminating any compatibility issues. To enhance targeting accuracy, Targeting AI employs unique clustering algorithms, constructing highly relevant cross-platform audience cohorts. Leveraging knowledge about the target audience, this AI system effectively guides marketing efforts in terms of creativity and optimization.
- Creative AI: Pixis’ Creative AI is designed to enhance engagement and conversion rates across platforms. Customers can leverage the power of patented generative AI models to create captivating, relevant, and contextually aligned visual and static assets. This enables obtaining feedback on creative efforts’ effectiveness, facilitating fine-tuning of future campaigns to improve conversion rates. Persona-based creative advice is provided across all channels, increasing engagement and driving sales. Creative AI employs continuous feedback-based optimization to enhance the contextuality of communication, ensuring an impactful and resonant brand message.
- Performance AI: Performance AI harnesses the power of contextual learning from past campaign data, seasonal patterns, attribution insights, analytics, and real-time performance data. This AI-powered marketing infrastructure enables smart decision-making across all channels by automatically allocating and reallocating bids and resources. Equipped with multi-objective converging AI models, it detects microtrends across all channels, aiming to maximize return on ad expenditure through real-time, performance-based budget reallocation. Performance AI continuously tracks and analyzes spending and returns on ad spend (ROAS) during peak traffic times, allowing the prediction of optimal budget pacing techniques for future campaigns. By utilizing hyper-contextual AI models, Performance AI identifies the sweet spot between budgeting and optimizing for key performance indicators, ensuring marketing efforts yield the desired outcomes.
Pixis AI, with its codeless approach and transformative AI products, is revolutionizing the way businesses leverage artificial intelligence for marketing and growth. By empowering brands with seamless access to sophisticated AI models and infrastructure, Pixis is driving tangible results and substantial savings, all while eliminating the need for coding expertise. With a focus on continual innovation and customer-centric solutions, Pixis is at the forefront of shaping the future of AI-driven marketing strategies.
Conclusion:
Pixis AI’s emergence in the market signifies a significant shift in the way businesses approach AI solutions for performance marketing. By providing codeless AI infrastructure and an extensive range of AI models, Pixis enables companies to leverage the power of AI without the complexities of coding. This not only saves valuable time and resources but also opens up new possibilities for businesses of all sizes to enhance their marketing strategies. With its funding success and continual introduction of new AI models, Pixis is poised to be a frontrunner in driving innovation and delivering tangible results in the ever-evolving field of AI-powered marketing.
