TL;DR:
- PRophet, part of Stagwell Marketing Cloud, introduces AI-driven influencer discovery and campaign management, along with machine learning-based news monitoring.
- These new tools, collectively known as PRophet Earn, Influence, and Monitor, enhance PRophet’s value and accessibility for PR professionals.
- The offerings will be showcased at the PRSA ICON 2023 conference and will be fully available to users by year-end.
- PRophet Influence empowers brands to excel in the $21 billion influencer marketing industry by streamlining influencer identification and collaboration.
- PRophet Monitor, powered by PeakMetrics, offers personalized media alerts across various channels, ensuring users stay informed.
- PRophet Earn continues to refine content generation and media relations with AI and machine learning, making media engagement more efficient.
- The partnership with EZ Newswire extends low-cost news release distribution to users.
- PRophet takes the spotlight as the Titanium sponsor at the PRSA ICON conference, showcasing its transformative platform.
Main AI News:
Stagwell Marketing Cloud’s PRophet, a groundbreaking AI SaaS platform designed exclusively for PR professionals, is poised to revolutionize the industry with the introduction of two cutting-edge capabilities: AI-driven influencer discovery and campaign management, along with machine learning-based news monitoring.
These new features, collectively referred to as PRophet Earn, Influence, and Monitor, serve as powerful tools that can be employed both independently and in synergy, significantly enhancing the PRophet platform’s value and accessibility for communication and marketing experts. Exhibiting their capabilities at the upcoming Public Relations Society of America’s (PRSA) ICON 2023 conference, scheduled for Oct. 15-17 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn., PRophet’s latest offerings are poised for full availability to users by year-end.
PRophet’s Founder and CEO, Aaron Kwittken, who also serves as the CEO of Stagwell Marketing Cloud’s Comms Tech Unit, commented on these groundbreaking tools, stating, “These new tools will help agencies and brands now leverage our proprietary AI for influencer discovery and management and advanced news monitoring and analysis. PRophet is the only marketing solution that combines this holistic but agile, customer-centric approach in an intuitive, measurable, and affordable user experience.”
PRophet Influence: Elevating Influencer Marketing to New Heights
PRophet Influence is a pivotal resource for brands seeking to harness the immense potential of the $21 billion influencer marketing industry with greater precision. By harnessing generative AI, data analytics, and advanced monitoring technology, PRophet Influence empowers brands to craft personalized influencer marketing strategies. It streamlines the identification, contracting, and collaboration processes with both macro and micro-influencers, enabling brands to enhance their visibility in an evolving media landscape. PRophet Influence leverages the capabilities of Koalifyed, an influencer discovery and campaign management platform integrated into Stagwell Marketing Cloud’s Comms Tech unit earlier this year.
PRophet Monitor: Unleashing the Power of Media Monitoring
PRophet Monitor, powered by partner PeakMetrics, a leading machine-learning powered media monitoring and narrative analytics platform, introduces an innovative feature—personalized alerts across various media channels—within the PRophet platform. Users can customize alerts based on refined search criteria, encompassing keywords, organizations, and individuals. This functionality ensures users stay informed by receiving regular email notifications, ensuring they never miss a mention in the ever-evolving media landscape.
PRophet Earn: Elevating Content Generation and Media Relations
PRophet Earn builds upon the existing PRophet platform, utilizing AI, language processing, and machine learning to generate, analyze, and test diverse forms of content, ranging from pitches to social posts, blogs, and biographies. This predictive tool assesses earned media interest, reach, and sentiment, providing users with an array of media relations tools. Notable features include Taylor, the industry’s inaugural generative AI writing tool, the multi-pitch tool capable of generating 25 personalized pitches in under three minutes, and biography and blog generators. Additionally, PRophet has partnered with EZ Newswire to extend low-cost news release distribution services to its free trial and PRO monthly customers.
PRophet at PRSA ICON: Showcasing the Future of PR
As the Titanium sponsor of the conference, PRophet will take center stage to unveil its transformative platform. Conference attendees will have the unique opportunity to engage directly with the executive team and experience firsthand demonstrations of the platform’s new features and functionality.
Conclusion:
PRophet’s latest AI-powered offerings signify a significant leap forward for the PR industry. Brands and agencies will benefit from enhanced influencer marketing strategies, streamlined media monitoring, and efficient content generation. These innovations address the evolving needs of PR professionals and reinforce PRophet’s position as a trailblazer in the field.
