TL;DR:
- OpenAI’s ChatGPT ignited immense interest in AI, drawing Chinese companies into large-scale AI models.
- Mogu’s WeShop AI, powered by Stable Diffusion model, transforms e-commerce photography with generative AI.
- WeShop AI offers high-quality, scalable e-commerce images without real models or post-production work.
- Capable of generating six e-commerce image types, from mannequins to product shots and more.
- WeShop AI’s cost-effective solution helps merchants save on commercial photography expenses.
- International version integrated with ChatGPT offers an accurate expression of merchant needs.
- WeShop AI’s international version comes at a relatively higher cost, targeting the global e-commerce market.
Main AI News:
The unveiling of OpenAI’s groundbreaking ChatGPT sparked an insurmountable fascination with artificial intelligence. This fervor swiftly propagated, attracting a multitude of Chinese enterprises to plunge into the realm of expansive AI models. This emergence of intrigue led to the genesis of innovative AI applications, particularly within the creative sector. Noteworthy among these is the Miaoya camera, which adeptly crafts lifelike portraits through cost-effective AI, and the trailblazing Mogu’s WeShop AI, redefining possibilities.
Introduced in China this past April by the fashion-focused e-commerce titan Mogu, WeShop AI takes center stage as the pioneer AI-powered e-commerce photography tool. Powered by the cutting-edge Stable Diffusion model, its primary objective is to proffer merchant solutions for crafting premium, scalable e-commerce imagery using generative AI. The platform empowers users to effortlessly upload garment photos, seamlessly transforming them into diverse styles and personas of humanlike models, obviating the need for live models, intricate post-production endeavors, or venue rentals.
Presently, WeShop AI excels in producing six distinct categories of e-commerce visuals: mannequin shots, human model depictions, product presentations, toy exhibits, accessory showcases, and children’s attire portrayals.
Remarkably, WeShop AI circumvents the necessity for genuine models or their physical presence. Instead, an apparel-clad mannequin takes center stage. Through meticulous analysis of raw input, the solution seamlessly replaces the mannequin with an array of human models, tailored to the desired outcome.
Moreover, WeShop AI extends its prowess to image customization. Conventional limitations tied to human model photographs, such as original backdrops or models, cease to hinder. Users can seamlessly upload these images, adorning them with diverse backgrounds and model types to align with new prerequisites.
Wu Jia, the esteemed general manager behind WeShop AI, divulges that merchants typically allocate approximately 2% of their gross merchandise value (GMV) towards commercial photography—a seemingly modest yet consequential fraction. WeShop AI steps in as the catalyst for cost reduction. Its fundamental package, priced at a reasonable RMB 298 per month, begets an impressive yield of around 2,000 images.
The traction garnered by WeShop AI remains undeniable, accumulating nearly 10,000 registered users within a mere four months since its undercover launch, void of any orchestrated publicity. Notably, a majority of the paid user base comprises cross-border merchants who grapple with sourcing models aligning with their distinctive prerequisites.
Wu traces Mogu’s journey back to 2015 when the foundations for its imaging and AI divisions were laid as they explored the realm of virtual fitting technology. Combined with their adeptness within the fashion sphere and an extensive reservoir of product data, these pivotal elements converged to enable the prompt debut of WeShop AI.
In a bold stride towards global ascendancy, WeShop AI recently unrolled an international iteration tailored for e-commerce merchants worldwide. Contrasted with its domestic counterpart, the international version stands integrated with ChatGPT, operating proficiently in English. This integration facilitates more accurate articulation of merchants’ requisites, culminating in precision-laden outcomes.
Unveiling a noteworthy variance in pricing across domestic and international domains, the global rendition of WeShop AI bears a relatively higher cost—approximately USD 9.99 monthly for processing credits amounting to nearly 300 images.
Conclusion:
Mogu’s WeShop AI stands as a trailblazing solution in the realm of e-commerce photography, leveraging AI to revolutionize image creation for merchants. Its ability to generate diverse, high-quality images without the need for real models or extensive post-production work addresses a significant pain point in the industry. This innovation has the potential to reshape the market by reducing costs, increasing efficiency, and catering to a global audience, as evidenced by the rapid adoption of the platform by cross-border merchants. As AI continues to permeate the business landscape, WeShop AI’s success exemplifies the transformative power of AI-driven solutions in redefining traditional processes.
