TL;DR:
- Braze launches Sage AI, an advanced suite of AI capabilities integrated into its customer engagement platform.
- Sage AI offers cross-channel data flows, real-time ingestion and execution of customer data, flexible experimentation, and an AI Recommendation engine.
- The AI Content QA tool ensures messages meet quality standards, and Braze plans to incorporate generative AI into other tools.
- Canvas Flow gains enhanced optimization and automation features with the Winning Path, Personalized Path, and A/B Test Prediction functionalities.
- Sage AI empowers marketers to unlock their creative potential, drive better outcomes, and deliver exceptional customer experiences.
Main AI News:
In a move that underscores their commitment to technological innovation, customer engagement platform provider Braze has introduced an enhanced suite of artificial intelligence capabilities, collectively known as Sage AI by Braze. This cutting-edge offering combines advanced artificial intelligence and machine learning functionalities seamlessly integrated into the Braze platform, data flows, and execution stack.
According to Kevin Wang, Chief Product Officer of Braze, the launch of Sage AI represents a momentous leap forward for marketers, empowering them to unlock their creative potential and achieve superior outcomes with greater speed. Wang explains, “Braze has been at the forefront of technology innovation since its inception, and for almost a decade, we have been developing AI capabilities for our customers. By automating complex tasks and providing robust predictive capabilities, our advanced AI functionalities enable marketers to focus on the strategic aspects of their roles and deliver exceptional customer experiences.”
Sage AI by Braze offers a comprehensive range of features designed to revolutionize customer engagement:
- Cross-channel data flows: This powerful functionality harnesses first-party data inputs to inform AI decision-making, unlocking optimization and personalization across multiple channels. Marketers can now seamlessly tailor their strategies to suit individual customer preferences and behaviors.
- Real-time ingestion and execution: Sage AI enables the swift processing of customer behavior, preference, and attribute data. This real-time capability facilitates agile decision-making and empowers marketers to respond promptly to customer interactions.
- Flexible experimentation: Braze understands the value of experimentation in optimizing marketing efforts. With Sage AI, marketers gain access to a versatile experimentation environment that paves the way for AI-driven optimization and personalization at every stage of the customer journey.
- AI Recommendation engine (beta): Leveraging the power of AI, this engine intelligently matches relevant items from Braze Catalogues with customers who are most likely to make a purchase. By delivering personalized recommendations, Braze enables businesses to enhance customer satisfaction and drive conversions.
- AI Content QA tool: Building on OpenAI’s GPT-4 technology, Braze introduces an innovative tool that checks messages for tone, structure, grammar, and appropriate language before they are sent. This ensures that every communication maintains a high standard of quality and resonates effectively with the target audience. Braze also has plans to integrate generative AI into its Query Builder and SQL Segment Extension tools, further streamlining content creation.
- Enhanced optimization and automation within Canvas Flow: Braze’s no-code journey orchestration tool, Canvas Flow, receives a significant upgrade with the introduction of the Winning Path feature. Powered by AI statistical models, this feature enables Braze users to run experiments throughout the customer journey, automatically directing customers along the paths that yield the best performance. Additionally, Braze plans to introduce the Personalized Path feature, leveraging predictive modeling to recommend the most suitable path for each individual user based on their unique attributes, preferences, and behaviors. Moreover, an A/B Test Prediction feature will be introduced to forecast the most effective campaign strategies and optimize campaign performance.
With the launch of Sage AI by Braze, marketers can unleash their full potential, delivering exceptional customer experiences while benefiting from the unparalleled efficiency and accuracy of advanced AI and machine learning capabilities. Braze continues to pave the way for customer engagement innovation, ensuring that marketers remain at the forefront of industry trends and achieve remarkable results.
Conclusion:
Braze’s introduction of Sage AI signifies a significant advancement in the market of customer engagement platforms. With its comprehensive suite of AI capabilities, Braze equips marketers with powerful tools to optimize their strategies, personalize customer interactions, and drive superior outcomes. By automating complex tasks and providing predictive capabilities, Sage AI enables marketers to focus on strategic aspects of their roles, resulting in exceptional customer experiences. This move by Braze demonstrates its commitment to technological innovation and solidifies its position as a leader in the industry, setting a new standard for customer engagement platforms.
