TL;DR:
- Moloco, the performance advertising company, has achieved a valuation of over $2 billion due to strategic investments.
- Fidelity Management & Research Company and EDBI have become Moloco shareholders through secondary stock transactions.
- Moloco’s ML-powered software solutions, including a Demand Side Platform (DSP), Retail Media Platform (RMP), and Streaming Media Monetization Solution, have contributed to its rapid growth.
- The DSP enables performance advertisers to buy media across millions of apps through an automated ML-optimized system.
- The RMP empowers online marketplaces and retailers to build ML-powered advertising businesses.
- The Streaming Media Monetization Solution accelerates media owners’ advertising revenue through machine learning.
- Moloco’s revenue has grown fivefold from 2020 to 2022, reaching $200 million and maintaining profitability for 12 consecutive quarters.
- The company’s global reach spans multiple countries, including the United States, United Kingdom, Germany, South Korea, China, India, Japan, and Singapore.
Main AI News:
Moloco, the performance advertising company renowned for its cutting-edge machine learning (ML) solutions, has achieved a remarkable milestone, with its valuation surpassing the $2 billion mark. This substantial increase in value comes as a result of securing strategic investments that validate the company’s exponential growth.
Two prominent investors, Fidelity Management & Research Company and Singapore-based global investor EDBI, have recently become shareholders of Moloco through secondary stock transactions. Fidelity Management & Research Company acquired Moloco shares from Korea Investment Partners (KIP), an early-stage investor in the Series A funding round.
At the core of Moloco’s success lies its ML-powered software solutions, which have experienced tremendous growth and adoption. These solutions include a highly effective Demand Side Platform (DSP), a cutting-edge Retail Media Platform (RMP), and an innovative Streaming Media Monetization Solution.
The DSP, which caters to a vast network of over a thousand global advertisers, revolutionizes the way performance advertisers purchase media. Leveraging the power of machine learning, this automated system optimizes ad buying across an extensive portfolio of more than 2 million apps.
Moloco’s RMP provides enterprise-level software solutions that empower online marketplaces and retailers to build their advertising businesses. Powered by advanced ML algorithms, this platform enables businesses to achieve unparalleled targeting precision and maximize their advertising effectiveness.
Furthermore, the company’s Streaming Media Monetization Solution empowers media owners to accelerate their advertising revenue through the strategic implementation of machine learning techniques.
Moloco’s remarkable growth is further evidenced by a staggering fivefold increase in revenue from 2020 to 2022, culminating in an impressive $200 million last year. Notably, the company has maintained profitability for an impressive 12 consecutive quarters, cementing its position as a key player in the industry.
As Moloco forges ahead, its mission to facilitate business growth through operational machine learning remains unwavering. With a global presence that spans the United States, United Kingdom, Germany, South Korea, China, India, Japan, and Singapore, Moloco is poised to continue empowering businesses worldwide with its innovative ML solutions.
Conclusion:
Moloco’s soaring valuation of $2 billion showcases the immense potential of machine learning in the advertising industry. With its ML-powered solutions driving rapid growth and profitability, Moloco has positioned itself as a key player in the market. The company’s innovative software offerings, such as the DSP, RMP, and Streaming Media Monetization Solution, enable advertisers, marketplaces, retailers, and media owners to leverage the power of machine learning for enhanced targeting, ad buying, and revenue generation. Moloco’s success not only validates the effectiveness of ML-driven advertising but also highlights the growing demand for sophisticated data-driven solutions in the ever-evolving business landscape.
