TL;DR:
- LG Uplus unveiled the first video ad created entirely with generative artificial intelligence (AI).
- The ad promotes the Uth Youth Plan, a mobile phone plan targeting 20-somethings.
- Generative AI was used for scenario development, images, videos, and audio.
- The AI-driven ad production reduced costs by 75% and the production period by one-third.
- The ad can be viewed on LG Uplus’s social media channels.
Main AI News:
LG Uplus Corp., South Korea’s third-largest mobile carrier, has taken a groundbreaking step in the advertising world by introducing the first-ever video ad created entirely through generative artificial intelligence (AI). This innovative approach marks a significant milestone in the industry, showcasing the power and potential of AI in shaping future marketing strategies.
The cutting-edge ad, designed to launch the Uth Youth Plan catering to the dynamic needs of 20-somethings, incorporates generative AI across various elements, including scenario development, images, videos, and audio. By leveraging their AI-dedicated organization, CDO, and state-of-the-art ixi technology, LG Uplus seamlessly generated all essential components of the ad.
The generative AI took charge of crafting a comprehensive and compelling text scenario, ensuring a captivating narrative for the audience. Simultaneously, the visual AI worked tirelessly to curate and edit mesmerizing images and videos for each scene, guaranteeing an aesthetically pleasing visual experience.
However, the magic of AI didn’t stop there. The audio AI played a crucial role in incorporating a flawless voiceover narration, adding a human touch to the entire ad, making it more engaging and relatable to the viewers.
The unparalleled efficiency of AI-driven ad production is evident in the numbers. The process involved approximately 300 AI-generated sources, resulting in a significantly reduced cost compared to traditional advertising methods. In fact, creating the ad using AI only incurred about a quarter of the typical expenditure. Moreover, the production period saw a remarkable reduction of about one-third, emphasizing the time-saving advantage that AI brings to the table.
LG Uplus’s bold move to adopt generative AI in advertising demonstrates its commitment to innovation and embracing cutting-edge technologies. The groundbreaking ad can now be witnessed on various social media platforms, including YouTube and Instagram, allowing the brand to reach a broader audience with its revolutionary campaign.
Conclusion:
The adoption of generative AI by LG Uplus signifies a transformative moment in the advertising market. By leveraging AI for creative processes, the company achieved substantial cost savings and increased efficiency in ad production. This move paves the way for other businesses to explore AI-driven advertising strategies, potentially revolutionizing the marketing landscape as a whole. As companies embrace these advanced technologies, we can expect to witness a shift towards more innovative and impactful advertising campaigns in the future.
