TL;DR:
- Boohoo, a UK-based global fashion retailer, is using AI from Rokt for targeted promotions and customer acquisition.
- The partnership with Rokt aims to boost user engagement and transaction profitability across multiple markets.
- Rokt’s technology allows Boohoo to offer personalized promotions on the confirmation page and attract new customers effectively.
- Boohoo serves tailored, non-endemic offers to global customers across web and app transactions.
- Brands under Boohoo’s umbrella, such as Nasty Gal and PrettyLittleThing, benefit from AI-based placements.
- Rokt Ads are helping Boohoo’s brands acquire new customers at scale.
- The partnership with Rokt has led to improved customer experiences and brand loyalty.
- Boohoo’s innovative approach signifies its commitment to enhancing customer satisfaction and driving growth.
Main AI News:
Boohoo, the global fashion retailer based in the UK, is making waves in the e-commerce industry by harnessing the power of artificial intelligence (AI) to revolutionize its customer engagement strategy. In a strategic move, Boohoo has deepened its partnership with Rokt, a leading provider of AI and machine learning-based personalization technology. This partnership is not only enhancing the shopping experience but also driving higher levels of customer engagement and brand loyalty while maximizing transaction value across multiple markets, including North America, Europe, and Australia/New Zealand.
Boohoo’s journey into AI-powered promotions began when they initially adopted Rokt technology. Within a year, the retailer took a giant leap forward by deploying the Rokt Ecommerce and Rokt Ads solutions. These solutions enable Boohoo to offer highly targeted promotions to customers on the confirmation page, as well as to acquire new customers effectively.
One of the standout features of Boohoo’s AI-driven approach is its ability to serve tailored, non-endemic offers to global customers across both web browser and app transactions. Boohoo’s portfolio of brands, including Boohoo, Nasty Gal, BoohooMan, and PrettyLittleThing, benefits from AI-based placements integrated into the transaction flow. Leveraging first-party data, Boohoo creates personalized shopping experiences for each individual customer, resulting in increased user engagement and transaction profitability.
Furthermore, Boohoo’s brands are capitalizing on Rokt Ads to expand their customer base at scale. By tapping into Rokt’s exclusive inventory within brands such as Ticketmaster, Uber, and AMC Theatres, Boohoo is not only acquiring new customers but also fostering stronger brand loyalty.
Edith Batchelor, Senior Digital Marketing Manager at Boohoo, emphasized the success of their partnership with Rokt, stating, “Our partnership with Rokt helps us achieve many of our customer experience and revenue growth goals. Our teams across tech, user experience, marketing, e-commerce, and finance have been working as a unified team, helping the partnership progress seamlessly.”
Craig Galvin, Chief Revenue Officer at Rokt, expressed his enthusiasm for the continued collaboration, saying, “We’re delighted that Boohoo is expanding its partnership with Rokt to leverage our full suite of products powered by advanced AI, which Rokt has developed over the last decade. We’ve seen incredibly strong outcomes so far and look forward to more growth ahead.”
Boohoo’s innovative approach to customer engagement through AI-driven solutions is a testament to their commitment to delivering outstanding shopping experiences and driving sustainable growth. Founded in Manchester, UK, in 2006, the Boohoo group has evolved into a portfolio of 13 British fashion brands with a global presence, solidifying their position as a leader in the fashion e-commerce industry. As they continue to explore new possibilities with Rokt, including placements on the payments page, the future looks bright for Boohoo and their tech-driven approach to customer satisfaction and revenue growth.
Conclusion:
Boohoo’s strategic use of AI-powered solutions in collaboration with Rokt is a significant move in the fashion e-commerce market. By offering highly targeted promotions and personalizing the shopping experience, Boohoo aims to not only increase customer engagement but also strengthen brand loyalty. This approach is likely to set a trend in the industry, as more retailers seek to leverage AI for enhancing customer relationships and maximizing transaction value.
