TL;DR:
- NinaData, a Finnish buying intent data platform, has integrated with Equativ, a leading ad tech platform.
- NinaData’s advanced contextual targeting and buying intent capabilities are now available in Equativ’s Buyer Connect (EBC) digital ad curation platform.
- This integration allows media buyers to target specific audience segments with relevant ads at scale without relying on cookies or first-party data.
- NinaData utilizes generative AI to provide predictive buying intent insights for digital and programmatic advertisers.
- Equativ’s Buyer Connect platform offers real-time media planning and privacy-centric addressability solutions.
- The partnership enhances advertisers’ ability to automate and streamline the ad-buying process, saving time and resources.
- Equativ’s commitment to privacy-first solutions aligns with NinaData’s contextual advertising platform that operates without first-party data or user consent.
Main AI News:
In a groundbreaking collaboration, NinaData, a Finnish powerhouse in buying intent data, has joined forces with Equativ, the foremost independent ad tech platform. This strategic integration sees NinaData’s cutting-edge contextual targeting and buying intent capabilities seamlessly woven into Equativ’s Buyer Connect (EBC) digital ad curation platform. The result? It is a game-changing opportunity for media buyers to precision-target their coveted audience segments with highly relevant ads, all on a grand scale and without the reliance on cookies or first-party data.
NinaData, renowned for pioneering the world’s premier predictive buying intent platform catering to digital and programmatic advertisers, harnesses the full potential of cutting-edge generative AI technologies. Rather than conventional text or image-based solutions, NinaData’s Leading Language Model (LLM) empowers advertisers with invaluable buying intent predictions and pinpoints the precise avenues to connect with these discerning audiences.
This integration with Equativ’s Buyer Connect platform, which boasts a suite of tools, including real-time media planning for private marketplace transactions, propels NinaData’s generative AI-fueled buying intent capabilities into the limelight. Advertisers now have easier access to privacy-centric addressability solutions, enabling brands to reach consumers at the very moment they are poised to make a purchase decision, all within a rigorously privacy-focused environment.
Valtteri Pukander, CEO of NinaData, exclaims, “We’re delighted to join forces with Equativ and introduce our contextual LLM targeting prowess to their platform. By synergizing our buying intent targeting with Equativ’s Buyer Connect platform, advertisers can efficiently automate and streamline large-scale ad procurement, saving precious time and resources. Equativ’s commitment to privacy-first solutions is underscored by our contextual advertising platform, which operates independently of first-party data or user consent, yet provides invaluable buying intent insights.”
Matthew O’Reilly, Senior Director of Platform Partnerships at Equativ, notes, “By assembling a select portfolio of partners offering top-tier data solutions like NinaData, Equativ’s Buyer Connect opens up a world of targeting possibilities, tailored for the privacy-centric marketers of today. Together, we deliver high-impact contextual ads that generate stellar results for advertisers and publishers, all while safeguarding consumer privacy.”
Conclusion:
The integration of NinaData’s buying intent capabilities with Equativ’s Buyer Connect platform represents a significant advancement in privacy-centric advertising. Advertisers gain powerful tools to target audiences precisely, automate ad procurement, and ensure consumer privacy. This collaboration reflects a broader industry trend toward data-driven, privacy-conscious marketing solutions.
