TL;DR:
- Klevu and Klaviyo have unveiled a powerful integration in e-commerce.
- This collaboration simplifies personalization for retailers through AI-driven product discovery and segmented email/SMS campaigns.
- Retailers can enhance on-site product recommendations, boosting engagement and conversion rates.
- The integration caters to the evolving demands of the fast-paced e-commerce landscape.
- Notable brands are already benefiting from this partnership, achieving remarkable results.
- Key features include sending Klevu Search data to Klaviyo and using Klaviyo segment data for Klevu Product Recommendations.
Main AI News:
Klevu, the premier AI search & merchandising platform for e-commerce, has announced an advanced integration with Klaviyo, the driving force behind more intelligent digital relationships.
This strategic integration of Klevu’s AI-powered product discovery and Klaviyo’s capabilities heralds a new era of streamlined personalization in the retail sector. By bringing these two powerhouses together, businesses can now effortlessly deliver highly personalized email and SMS campaigns, while also enhancing Klevu’s on-site product recommendations using segment information sourced from Klaviyo.
The beauty of this integration lies in its ability to achieve hyper-personalization through the synergy of segmentation and Klevu’s one-to-one clickstream personalization. This dynamic combination empowers Klevu and Klaviyo customers with enterprise-level functionality, enabling retailers to dynamically update their on-site product recommendations based on Klaviyo’s sophisticated customer segmentation. The result? Displaying items that a particular customer segment is most inclined to purchase.
In the ever-evolving landscape of e-commerce, providing personalized experiences to customers has become increasingly complex. Klevu and Klaviyo are united in their mission to simplify this task for retailers across a multitude of industry verticals. Some of their shared esteemed customers include renowned names such as Dr. Barbara Sturm, Arighi Bianchi, 3 Bird Nest, Nuby, Room to Grow, Cambridge Satchel Company, Goodhood, and Rarewaves.
The newly forged alliance between Klaviyo and Klevu brings about transformative changes, including:
- Sending Klevu Search data to Klaviyo: Transform on-site searches into meaningful data, allowing for the dynamic curation of products in email and SMS campaigns. An excellent example is The Craft Company, which witnessed a remarkable 76% click-to-conversion rate increase in their search abandonment flow in Klaviyo, subsequently boosting their email revenue by 6%.
- Sending Klaviyo segment data to Klevu Product Recommendations: Craft product recommendations that adapt dynamically based on the shopper’s segment in Klaviyo, thereby enhancing website conversion rates. Whether it’s ‘Trending Products,’ ‘New Arrivals,’ or any other Klevu Recommendation type, the items showcased will be highly targeted and relevant to the specific Klaviyo segment.
Merchants utilizing Klevu and Klaviyo can now create highly individualized customer journeys, seamlessly guiding them from personalized email/SMS campaigns to a customized website experience. While activating the integration is a straightforward process, the outcomes are nothing short of transformative—enriched customer engagement, improved conversion rates, and increased revenue.
“This level of intuitive, real-time personalization is more than just a ‘nice-to-have’; in today’s digital-first landscape, it’s a ‘must-have’ for any retailer looking to rise above the noise and truly connect with their customers in ways that are easy to achieve and maintain,” affirms Nilay Oza, CEO of Klevu.
Rich Gardner, SVP of Worldwide Strategic Partnerships at Klaviyo, adds, “At Klaviyo, we are always focused on our customers. Creating partnerships with platforms like Klevu allows our customers to grow their business by making it easy to create personalized experiences at scale.”
Conclusion:
The integration between Klevu and Klaviyo represents a significant advancement in e-commerce personalization. It empowers retailers to provide highly tailored shopping experiences, resulting in improved engagement and conversion rates. In an increasingly competitive market, this partnership sets a new standard for customer-centric strategies, offering retailers a valuable tool to stay ahead of the curve and drive growth.
