TL;DR:
- Nexon’s Intelligence Labs, a South Korean game developer and publisher, is leading the gaming industry with its in-house AI research team.
- Launched in 2017, Intelligence Labs employs machine learning and deep learning to create more engaging games.
- A team of 700 engineers is now focused on generative AI research to provide personalized content for players.
- The introduction of “Gamescale” in April 2023 offers specialized solution packages for security, marketing, and more, boosting user retention by over 164%.
- Intelligence Labs is pioneering AI technologies like “Nexon Voice Creator” and “AI NPC” to enhance player immersion.
- Ethical guidelines for AI in gaming are being developed to address concerns.
- Nexon operates the Nexon Lab to test innovations with users before implementation.
Main AI News:
In the dynamic world of gaming, South Korean game developer and publisher Nexon has set its sights on revolutionizing the industry. With the establishment of Intelligence Labs in 2017, Nexon embarked on a mission to redefine the gaming experience through the power of artificial intelligence (AI).
Intelligence Labs, boasting a team of approximately 700 skilled engineers, has harnessed the capabilities of machine learning and deep learning to craft captivating and immersive games. Their latest endeavor? Delving into generative artificial intelligence research to curate original, personalized content that caters to individual players.
April 2023 marked a pivotal moment for Nexon as they unveiled “Gamescale,” a comprehensive game development solution package aimed at propelling the gaming industry to new heights. Under this innovative offering, clients gain access to specialized solutions tailored for security, marketing, business strategies, community engagement, data analysis, quality assurance, and operational services.
Gamescale, in particular, introduces a game matchmaking algorithm that departs from conventional skill-based matchmaking, instead focusing on user preferences and playstyles. Additionally, it is equipped to identify and thwart game hacking programs or users, alleviating clients of security concerns.
The impact of Gamescale has been nothing short of remarkable, with Nexon reporting a staggering increase in the overall user retention rate, surpassing 164%. Clearly, user satisfaction is at the forefront of Nexon’s mission.
Intelligence Labs is committed to creating games where players are fully immersed in a world of endless possibilities. Unlike traditional games with fixed narratives, the team is leveraging generative AI to craft personalized user experiences.
One recent innovation from Intelligence Labs is the “Nexon Voice Creator,” a Text-to-Speech system capable of generating voices in a variety of accents and pitches for nonplayer characters, eliminating the need for separate voice recordings.
But the breakthrough doesn’t stop there. Nexon is actively testing the “AI NPC” function, enabling game characters to engage in direct, dynamic conversations with users, breaking free from scripted interactions. By introducing realistic and intelligent NPCs tailored to various playstyles, players can embark on a truly immersive gaming adventure.
Yet, as the boundaries of AI expand, so do ethical considerations. Intelligence Labs recognizes the potential pitfalls, such as false, biased, discriminatory, and abusive remarks, that AI NPC functions may entail. In response, the team is committed to building ethical guidelines to ensure that AI in gaming remains trustworthy and responsible.
To validate their groundbreaking innovations, Nexon operates the Nexon Lab, where users participate in testing Intelligence Labs’ content before new functions are integrated into games. This commitment to user feedback ensures that Nexon continues to deliver unparalleled gaming experiences.
Bae Jun-young, the division manager at Intelligence Labs, affirms their dedication to providing users with an exclusive gaming experience like no other. With Intelligence Labs at the helm, the future of gaming is poised for innovation and limitless possibilities.
Conclusion:
Nexon’s pioneering efforts in leveraging AI to enhance user experiences in the gaming industry, as showcased through Intelligence Labs and Gamescale, signify a profound shift in the market. With an increased focus on personalization, security, and ethical considerations, Nexon is positioned to lead the way in shaping the future of gaming, setting a new standard for the entire industry. This strategic move is likely to inspire other players in the market to invest in AI and prioritize user satisfaction, ultimately driving growth and innovation in the gaming sector.
