TL;DR:
- Nextiva, a leading CX solutions provider, acquires Thrio, an AI-driven contact center software company.
- This acquisition strengthens Nextiva’s position in the CX solutions market.
- Nextiva’s customers will now have access to Thrio’s offerings, enhancing their CX capabilities.
- Both companies share a vision of democratizing access to CX technologies.
- It’s Nextiva’s second acquisition in under two years, following their investment in Simplify360.
- The aim is to bridge the CX technology gap between small and large companies.
Main AI News:
Nextiva, a prominent player in the realm of customer experience solutions, has taken a significant leap forward in the evolution of CX through its acquisition of Thrio. Thrio, an esteemed contact center software firm celebrated for its prowess in AI-driven customer experience, has now become an integral part of Nextiva’s mission to democratize customer experience technology across businesses of all dimensions.
As a trailblazer in the connected conversations domain, Nextiva has facilitated billions of interactions, spanning the digital landscape. The culmination of these capabilities into a unified and seamless experience is set to empower Nextiva’s clientele, granting them immediate access to Thrio’s comprehensive offerings.
Tomas Gorny, the CEO of Nextiva, articulated his enthusiasm regarding this transformative acquisition, emphasizing its strategic significance. He stated, “We’re excited about the possibilities this acquisition brings. It’s a logical step and brings us to the forefront of CX solutions. Now Nextiva has a clear path to market success, with nothing in its way.“
This strategic maneuver not only holds the promise of elevating customer satisfaction and future-proofing businesses against the ever-evolving tech landscape but also underscores the alignment of vision between Nextiva and Thrio. Their shared dedication to a common goal reaffirms Nextiva’s unwavering commitment to democratizing access to CX technologies, a vision they have steadfastly upheld for over 15 years. Remarkably, this marks Nextiva’s second acquisition within a span of fewer than 2 years, following their initial investment in Simplify360 and now extending to Thrio.
Edwin Margulies, CEO of Thrio, expressed his optimism about this union, stating, “Joining the Nextiva family will accelerate our shared mission on a global scale. Together, we are putting an end to the CX technology gap between small and large companies.”
Nextiva’s acquisition of Thrio is a testament to its dedication to empowering businesses of all sizes with the efficiency and sophistication typically associated with Fortune 500 companies. This strategic move signifies a pivotal moment in the realm of customer experience technology, setting the stage for a future where CX democratization is not just a vision but a reality for businesses worldwide.
Conclusion:
The acquisition of Thrio by Nextiva signifies a strategic move in the CX solutions market. It bolsters Nextiva’s capabilities, offering a unified CX experience for its customers and aligns with the vision of democratizing CX technology. This trend indicates a shift towards making advanced CX solutions accessible to businesses of all sizes, potentially reshaping the market landscape.
