- Circana launches Liquid AI, the next generation of its Liquid Data® platform, designed to accelerate decision-making processes.
- Emiri, Circana’s AI assistant, has evolved over five years to deliver personalized, actionable insights through natural language interaction.
- Liquid AI integrates deep industry expertise and client-specific data to provide prescriptive recommendations, reducing task complexities from hours to minutes.
- Deployed via Circana’s Unify+ software, Liquid AI targets CPG, retail, and general merchandise sectors, optimizing operational efficiencies.
- Jeff Barhorst emphasizes Circana’s competitive advantage: combining AI proficiency with extensive industry knowledge for superior solution deployment.
- Circana, a prominent authority in understanding consumer behavior complexities, unveiled today its latest innovation, Liquid AI, marking a significant milestone in its five-year journey of AI development.
Main AI News:
At the heart of Circana’s new offering is Liquid AI, the next generation of its acclaimed Liquid Data platform. This advancement empowers clients with enhanced capabilities to make informed decisions swiftly and effectively. The foundation of Circana’s AI initiative began with Emiri, a groundbreaking digital assistant designed to streamline user interaction through natural language processing. Over the years, Emiri has evolved into a personalized tool that generates highly pertinent insights tailored to individual client needs.
Ash Patel, Chief Technology and Transformation Officer at Circana, emphasized the transformative impact of Liquid AI: “Clients have long benefited from Circana’s machine learning and AI-driven solutions. Emiri was our initial step, and now, with Liquid AI, we collaborate closely with clients to harness our collective knowledge, delivering prescriptive recommendations that drive operational efficiencies and foster growth.“
Liquid AI represents a culmination of extensive training and development efforts, significantly reducing complex tasks from hours to mere minutes. Integrated within Circana’s Unify+ software, this innovation underscores Circana’s commitment to continuous technological evolution. It uniquely leverages domain expertise, cutting-edge technology, and rich data resources to cater specifically to the needs of consumer packaged goods (CPG), retail, and general merchandise sectors.
Jeff Barhorst, Executive Vice President of Analytics and Technology at Circana, highlighted the competitive edge of their approach: “In evaluating solutions, industry leaders must scrutinize claims carefully. Circana not only offers AI expertise but also integrates deep industry knowledge and extensive client insights into our solutions. Our longstanding commitment ensures that we remain ahead of the curve in delivering robust AI models refined over years of development and testing.”
With Liquid AI, Circana sets a new standard in AI-powered decision-making tools, reaffirming its position as a leader in enhancing operational efficiency and strategic insights across diverse industry landscapes.
Conclusion:
Circana’s introduction of Liquid AI signifies a significant leap forward in AI-driven decision support systems. By leveraging extensive industry experience and advanced technology, Circana not only enhances operational efficiencies but also sets a new standard in tailored AI solutions for consumer-focused industries. This innovation underscores Circana’s commitment to empowering clients with actionable insights that drive growth and competitive advantage in dynamic market environments.
