- Validity and Iterable announce expanded partnership.
- Aim to optimize customer engagement and brand reputation.
- Integration includes real-time email verification via BriteVerify.
- Enhances email deliverability and reduces risks of sending to invalid addresses.
- Supports marketing teams in maintaining high-quality contact databases.
- Bulk validation feature identifies and removes obsolete email addresses.
- Partnership aims to empower global marketing and sales leaders.
Main AI News:
Validity has announced an expanded partnership with Iterable, the AI-powered customer communication platform, aimed at optimizing customer engagement and enhancing brand reputation. This collaboration enables businesses to instantly verify email contact information, thereby boosting sales and marketing campaign effectiveness and driving higher ROI.
The State of Email in 2024 report by Validity highlights the increasing global email volume, currently at 360 billion emails per day with a 15 percent annual growth rate. Amidst this competitive landscape, achieving meaningful engagement is crucial, necessitating robust email deliverability protocols.
Integrating BriteVerify into workflows serves as a pivotal step for marketing teams, ensuring active and valid email contacts, and mitigating risks associated with sending campaigns to outdated or invalid addresses. Such errors not only harm sender reputation but also incur financial losses and unnecessary expenses.
Iterable’s integration of BriteVerify allows real-time verification of email addresses, facilitating secure and scalable validation. This capability empowers marketing and sales leaders to maintain high-quality databases, expand outreach, and enhance communication effectiveness. Moreover, bulk validation of existing subscriber data identifies obsolete addresses, streamlining operations and minimizing human error.
Sarah Taylor, Digital Marketing Manager at CV-Library Group, underscores the efficiency gained from this integration, emphasizing improved list hygiene and enhanced deliverability within a trusted platform.
Validity’s CRO, Jeff Lundal, highlights the significance of their solutions in addressing critical business challenges and maintaining competitiveness. The partnership with Iterable marks a milestone in empowering global marketing and sales leaders to engage customers effectively.
Heather Blank, Senior Vice President of GTM and Partnerships at Iterable, emphasizes the importance of delivering personalized and dynamic cross-channel experiences in today’s digital era. The expanded partnership with Validity aims to enrich customer engagement and foster brand loyalty through tailored email interactions.
As brands navigate the digital landscape saturated with consumer emails, this collaboration promises to deliver impactful, personalized communications that resonate with audiences, driving sustained customer loyalty and business growth.
Conclusion:
Validity’s extended collaboration with Iterable marks a significant advancement in enhancing customer engagement strategies within the competitive digital marketplace. By integrating real-time email verification tools, businesses can expect improved campaign effectiveness, enhanced data quality, and strengthened brand reputation. This partnership underscores the importance of proactive email management in driving ROI and maintaining competitive edge.
