- Cognizant and Whitbread have expanded their digital transformation partnership.
- The collaboration will support Whitbread’s growth in the UK and Germany with product design, management, and engineering.
- This follows a successful modernization of Whitbread’s property management system and Premier Inn’s e-commerce platform.
- Cognizant’s modern technology stack and API-driven architecture will enable rapid development of new features for Premier Inn.
- The transformation covers all customer interaction points from booking to post-stay, aiming to increase direct bookings and discover new revenue opportunities.
- Whitbread’s strategic priorities include innovation in the UK market and enhancing digital presence in Germany.
- Cognizant will use AI-assisted software development and innovation labs to accelerate new digital offerings.
- Whitbread values Cognizant’s cost-effective delivery model and extensive digital expertise.
- Cognizant looks forward to advancing Whitbread’s digital experience to drive growth across their Premier Inn portfolio.
Main AI News:
Cognizant and Whitbread have broadened their collaboration to drive the hospitality company’s digital transformation, focusing on product design, management, and engineering as Whitbread expands within the UK and Germany. The enhanced partnership aims to advance Whitbread’s digital growth strategy, aimed at improving customer experiences.
This expansion follows a successful modernization initiative where Cognizant updated Whitbread’s outdated property management system. They reimagined Premier Inn’s e-commerce platform and key digital components, including the business booker and integration services, transitioning operations for over 900 hotels while maintaining seamless service for customers.
With a modernized technology stack and API-driven architecture in place, Cognizant is well-positioned to rapidly develop and integrate new features into Premier Inn’s digital channels, including a revamped mobile experience. The digital transformation plan encompasses every customer interaction point, from booking to post-stay, with the objective of increasing direct bookings and exploring new revenue streams.
Supporting Whitbread’s strategic goals, this initiative will bolster their innovation efforts in the UK and enhance their digital presence in Germany. To expedite new digital offerings, Cognizant will utilize its AI-assisted software development and innovation lab to swiftly test and refine technology prototypes.
Harish Rajani, Whitbread’s Director of Change Delivery and Engineering, commented, “Cognizant has been a trusted digital partner, and we are excited to extend our collaboration to include comprehensive digital transformation services. Their leadership and cost-effective delivery model align perfectly with our ‘budget and brilliant’ approach.”
Rohit Gupta, Managing Director UK&I at Cognizant, added, “We are thrilled to deepen our engagement with Whitbread, one of the UK’s most ambitious brands. Our ongoing collaboration has already transformed significant aspects of their operations, and we look forward to enhancing their digital experience to drive bookings and growth across their expanding Premier Inn portfolio.”
Conclusion:
The expanded partnership between Cognizant and Whitbread signifies a strategic push towards enhanced digital experiences and operational efficiency in the hospitality sector. By integrating advanced technology and AI capabilities, this collaboration aims to boost customer engagement and direct bookings while supporting Whitbread’s expansion into new markets. This move reflects a growing trend of leveraging digital transformation to drive growth and competitiveness in the global hospitality industry.
