- AnyClip partners with Graham Media Group to revolutionize video content management and viewer engagement.
- The collaboration utilizes AnyClip’s AI-powered Visual Intelligence to streamline publishing, personalize experiences, and drive targeted advertising.
- The end-to-end solution has led to a fourfold increase in content consumption hours and a sixfold rise in video engagement.
- The partnership supports video streaming across mobile apps and OTT platforms, including Roku, Apple TV, and Samsung.
- Key figures in the partnership include Michael Newman from Graham Media Group and Stacy B. Peled from AnyClip.
Main AI News:
AnyClip, a leading provider of visual intelligence technology, has announced a groundbreaking partnership with Graham Media Group, a media industry pioneer known for its cutting-edge television broadcasting and digital media innovations. This strategic alliance is poised to transform video content management and audience engagement throughout Graham Media Group’s diverse media platforms.
The partnership harnesses AnyClip’s comprehensive suite of AI-driven products to enhance workflow efficiencies, user interaction, and revenue generation. AnyClip’s advanced AI technology, Visual Intelligence, serves as the critical link between content creation and vast, unstructured content archives, leveraging metadata to streamline publishing workflows, personalize viewing experiences, and drive revenue through targeted, privacy-compliant advertising.
Michael Newman, Director of Transformation at Graham Media Group, commented, “The end-to-end solution provided by AnyClip for video hosting, publishing, and advertising—spanning direct, contextual, programmatic, and sponsorship options—has significantly boosted our content output and improved viewer experience. This has led to a fourfold increase in the hours of content consumed by our audience.”
Through the implementation of AnyClip’s innovative technology, Graham Media Group has successfully unlocked and optimized extensive content archives across its broadcast networks, ensuring enhanced discoverability, accessibility, and personalization. This has resulted in a notable rise in both revenue and viewer engagement. Newman further highlighted, “Managing our vast library of video assets can be challenging and time-consuming. The partnership with AnyClip has driven a sixfold increase in video engagement and a threefold boost in revenue, thanks to their contextual playlist and targeted advertising capabilities.”
Stacy B. Peled, VP of Publisher Development & Growth at AnyClip, praised the collaboration, stating, “Graham Media Group’s innovative approach and commitment to leveraging AI for improved viewer experiences have made this partnership exceptionally productive. The dedication of my team, particularly Adela Rohanna, Director of Publisher Success, and Tal Peleg, Senior Sales Engineer, has ensured seamless integration of our Visual Intelligence technology, resulting in outstanding engagement and revenue growth.”
The strategic collaboration between Graham Media Group and AnyClip underscores a commitment to technological advancement and meeting the evolving demands of modern audiences. AnyClip President & CEO, Gil Becker, elaborated, “Our partnership with Graham Media Group exemplifies the transformative power of AI in the media industry. As video libraries expand, managing and optimizing content effectively is essential. AnyClip’s AI-driven platform offers a comprehensive solution to automate, activate, and enhance content at scale, utilizing data to boost engagement and revenue.”
This multi-year partnership is set to extend beyond traditional web content, encompassing mobile app video streaming on iOS and Android platforms, as well as OTT content syndication on Roku, Apple TV, and Samsung.
Conclusion:
The partnership between AnyClip and Graham Media Group highlights a significant advancement in the media industry’s approach to managing and optimizing video content. By leveraging AnyClip’s AI technology, Graham Media Group has achieved remarkable improvements in content engagement and revenue generation. This collaboration sets a precedent for how AI can transform content management processes and enhance viewer experiences. As media companies continue to expand their digital and OTT platforms, the integration of AI-driven solutions will likely become a crucial factor in achieving operational efficiency and maximizing revenue potential.
