TL;DR:
- Firework launches generative AI live shopping solutions with The Fresh Market.
- The technology allows customers to ask questions about products or services featured in videos.
- The AI engine can provide real-time responses based on user input and video content.
- The engine can customize its responses to reflect each brand’s unique voice.
- The Fresh Market plans to pilot the tool on its flagship website and SVLC retail media network.
- The AI product was developed by Firework AI Labs team.
- The tool builds on Firework’s previous success in AI-driven video commerce enablement.
- The goal is to provide always-on interactivity to video commerce content at scale.
- Customers can derive increased lifetime value from video commerce content.
Main AI News:
Firework, the end-to-end video commerce platform, has announced the beta launch of its generative AI live shopping solution, which will be piloted by specialty grocer The Fresh Market. This patent-pending technology allows customers to engage with brands in real-time, long after a livestream has concluded. The tool responds to customer inquiries based on the video’s content and associated metadata, providing personalized support through an in-video chat feature.
The Fresh Market is set to launch an AI-assisted live shopping feature on its flagship website and shoppable video live commerce (SVLC) retail media network. Customers crave real-time engagement both online and in-store, and the generative AI technology provided by Firework aims to deliver prompt, friendly, and personalized support whenever customers engage with video commerce content.
The Firework AI product was developed by the company’s AI Labs team, made up of core AI and machine learning (ML) experts. The AI Sales Assistant builds on the team’s previous success in AI-driven video commerce enablement, including the provision of automated AI-enabled content creation and editing tools in the Firework Creation Studio.
Rick Zhuang, CTO at Firework, emphasizes that video commerce has the potential to offer immersive, interactive customer experiences unlike any other media. Generative AI-powered live streams can provide customers with personalized, real-time interactivity and support whenever they choose to watch. This can significantly increase the lifetime value of the video commerce content they create, transforming on-demand video into always-on, interactive experiences.
With the introduction of this AI-powered technology, The Fresh Market aims to enhance its customers’ experience by providing them with an immersive, interactive, and personalized shopping experience. By leveraging the power of AI technology, the company aims to provide an unparalleled shopping experience to its customers.
Conlcusion:
Firework’s generative AI live shopping solution with The Fresh Market partnership is set to transform the video commerce landscape. The technology enables brands to provide customers with personalized, real-time interactivity and support, which can increase the lifetime value of video commerce content.
This development signals a shift towards always-on interactivity, which will drive customer engagement and help brands stay competitive in the rapidly evolving digital marketplace. As such, businesses should pay close attention to the potential of generative AI and how it can be leveraged to enhance their video commerce offerings.
