TL;DR:
- CKE Restaurants Holdings is rolling out artificial intelligence at its drive-thrus.
- The company has partnered with Presto Automation, OpenCity, and Valyant AI to automate voice ordering at selected locations across the US.
- The AI technology aims to improve accuracy, speed, and revenue and help fast-food chains manage staffing shortages.
- A pilot program with Presto yielded positive results, with deployed stores recording a significant increase in revenue thanks to the technology’s ability to upsell customers.
- CKE is also using OpenCity’s voice ordering platform, Tori, and Valyant AI’s conversational AI platform, Holly, at select restaurants.
- AI technology has transformed the drive-thru experience, providing a competitive edge in the market and better service to guests.
Main AI News:
CKE Restaurants Holdings, the parent company of the popular fast food chains Carl’s Jr. and Hardee’s, is set to revolutionize the drive-thru experience through the use of artificial intelligence. In a bid to enhance efficiency, speed, and revenue while also tackling staffing shortages, the company has joined forces with AI firms Presto Automation, OpenCity, and Valyant AI.
Following a successful pilot program with Presto, CKE’s Chief Technology Officer Phil Crawford expressed his satisfaction with the significant increase in revenue recorded by stores that utilized AI technology to upsell customers. According to Presto CEO Rajat Suri, the company’s AI never forgets to upsell and is better at it than human workers. Del Taco and Checkers are also among the clients listed by Presto.
CKE is expanding its AI-driven drive-thru capabilities with the use of OpenCity’s voice ordering platform, Tori, and Valyant AI’s conversational AI platform, Holly, at selected locations. The incorporation of these cutting-edge technologies has given the company a competitive advantage in the market and helped to enhance customer satisfaction.
The drive-thru experience has been transformed by the use of AI technology, according to Crawford. The company’s commitment to innovation and enhancing its customers’ experiences is evident in its adoption of these advanced technologies, which are set to revolutionize the fast-food industry.
Conlcusion:
The adoption of artificial intelligence technology by CKE Restaurants Holdings and its partnering firms for voice ordering at drive-thrus is a significant development in the fast-food industry. The use of AI technology aims to enhance customer experiences, improve accuracy, speed, and revenue, and tackle staffing shortages.
This adoption signals a growing trend in the industry towards innovation and the integration of technology to improve operational efficiencies and customer service. As more companies follow this trend, the fast-food industry is likely to see an increase in the use of AI technology, resulting in a more streamlined and customer-centric experience.
