TL;DR:
- Rokt, the machine learning-powered e-commerce firm, has appointed new leaders to key roles within the organization.
- Gupta joins as Chief Product Officer (CPO), focusing on scaling the product suite.
- DeFrain becomes Rokt’s first Chief Information Security Officer (CISO) to prioritize data security.
- Galvin takes charge of global business development teams, including a strategic key accounts team.
- The appointments demonstrate Rokt’s commitment to growth, product innovation, and data protection.
Main AI News:
In a move aimed at fortifying its position as a leading force in the e-commerce industry, Rokt, the cutting-edge technology firm, has announced the appointment of key executives to pivotal roles within the organization. These strategic hires are set to propel Rokt’s growth and enhance its product suite, while maintaining an unwavering focus on data security and global business development.
Leading the charge as Chief Product Officer (CPO) is Gupta, a seasoned professional renowned for her remarkable expertise in the field. With Rokt poised to scale its product suite, Gupta’s appointment signifies the company’s commitment to delivering exceptional solutions to its expanding customer base. Reporting directly to Bill Barton, Chief Product and Engineering Officer, Gupta will harness her visionary approach and invaluable industry experience to spearhead all product-related activities.
Recognizing the increasing significance of safeguarding sensitive information, Rokt has appointed DeFrain as its inaugural Chief Information Security Officer (CISO). DeFrain’s appointment underscores the company’s unwavering dedication to data security and its determination to remain at the forefront of industry best practices. Reporting directly to Barton, DeFrain will assume the critical responsibility of fortifying Rokt’s security measures and ensuring the safety of the company’s assets in an ever-evolving digital landscape.
In another strategic move, Galvin, previously serving as Rokt’s Senior Vice President of Business Development, has been entrusted with the role of leading the company’s global business development teams. With a newly formed strategic key accounts team falling under Galvin’s purview, Rokt is well-positioned to forge impactful partnerships and drive its ambitious growth plans. Galvin’s extensive experience and unwavering commitment to excellence make him an invaluable asset to Rokt. He will report directly to Elizabeth Buchanan, Chief Commercial Officer, as they work in tandem to elevate Rokt’s global footprint.
Gupta brings with her a wealth of experience, having previously served as the Director of Ads Measurement at Amazon. During her tenure, Gupta played a pivotal role in developing cross-channel measurement products and establishing key partnerships with prominent research firms. Prior to her time at Amazon, she held the esteemed position of President, Digital and Media Solutions, at IRI.
DeFrain, Rokt’s newly appointed CISO, brings an impressive background in cybersecurity to the table. Having held the position of CISO at Flatiron Health and served as the Global Cyber Security Operations Director at Capital One, DeFrain has honed his skills in fortifying digital infrastructure against ever-evolving threats. Additionally, his experience as a contractor to the National Geospatial-Intelligence Agency, where he spearheaded the development of Big Data platforms to identify targeted cyberattack campaigns, underscores his exceptional capabilities in this field.
Barton, Chief Product and Engineering Officer, expressed his confidence in the newly appointed leaders, stating, “Srishti’s strategic expertise, product management skills, and team-building abilities will be crucial to our ongoing success, and Josh’s extensive experience and leadership capabilities will be instrumental in expanding our security programs and ensuring the safety of Rokt’s assets.”
Emphasizing the company’s excitement over these appointments, Barton further added, “We are excited to welcome them both to the Rokt team and look forward to working closely with them as we continue to deliver against our e-commerce vision.”
Galvin, who has made significant contributions to Rokt’s growth over the past year, brings a wealth of industry experience to his role as the head of business development. His career trajectory boasts noteworthy accomplishments, including being one of the early employees of Yahoo! Australia and co-founding one of Australia’s leading digital agencies, whiteGREY. Galvin’s extensive work with renowned brands such as Telstra, Commonwealth Bank Australia, and Coca-Cola solidifies his prowess in driving strategic growth.
Buchanan, Chief Commercial Officer, expressed her excitement regarding Galvin’s new role, stating, “As Rokt continues on its remarkable growth trajectory, we are thrilled to see Craig take over the CRO role. As we focus on long-term strategies for solving some of the biggest challenges in e-commerce, we are very pleased to have Craig lead business development during this pivotal moment in our business.”
Galvin himself expressed enthusiasm for his new position, remarking, “Helping accelerate Rokt’s growth over the past year has been highly rewarding, and I’m looking forward to driving global impact for the business as we continue to revolutionize the online shopping experience.”
Conclusion:
Rokt’s strategic hires of experienced professionals for CPO, CISO, and global business development roles highlight the company’s dedication to strengthening its market position. With a focus on scaling the product suite, enhancing data security, and driving global partnerships, Rokt is poised to deliver innovative solutions in the e-commerce industry. These appointments solidify Rokt’s commitment to meeting customer needs and revolutionizing the online shopping experience, positioning the company for continued success and growth in the market.
