TL;DR:
- Seeing Machines partners with Devant to enhance driver monitoring systems using AI and machine learning.
- The collaboration aims to develop specialized eye-tracking technology for improved road safety.
- Seeing Machines will leverage Devant’s rendering capabilities to accelerate the development of machine learning networks.
- The partnership aligns with Seeing Machines’ digital engineering initiative for in-cab monitoring capabilities.
- The incorporation of computer-generated synthetic data enhances the realism and effectiveness of AI vision software.
- CEO Paul McGlone highlights the importance of reliable data and Devant’s ability to capture subtle human behavior.
- Seeing Machines utilizes advanced image processing technology to interpret driver states in real-time.
- DMS is expected to become mandatory worldwide, driving the growth of Seeing Machines’ safety technology.
Main AI News:
Seeing Machines Ltd., a prominent computer vision expert, has announced a strategic partnership with Swedish startup Devant, aimed at revolutionizing driver monitoring systems through the power of AI and machine learning. The objective is clear: to advance road safety by developing cutting-edge eye-tracking technology. Leveraging Devant’s specialized rendering capabilities, Seeing Machines intends to accelerate the development and training of its machine learning networks, which serve as the backbone for its advanced Driver Monitoring Systems (DMS) and Occupant Monitoring Systems (OMS) solutions.
The collaboration between Seeing Machines and Devant brings together the extensive experience and profound insights of Seeing Machines in understanding human behavior with the remarkable rendering capabilities offered by Devant. This synergistic union positions Seeing Machines as a frontrunner in the race to provide efficient and reliable driver monitoring solutions to automotive manufacturers worldwide. Recognizing the criticality of obtaining vast amounts of high-quality data for training and validating DMS/OMS systems, Seeing Machines will rely on Devant’s expertise to meet this demand.
This strategic move is a pivotal component of Seeing Machines’ broader digital engineering initiative, driven by the company’s commitment to excel in the rapidly expanding market for in-cab monitoring capabilities for both drivers and passengers. The urgency to deliver on this mission is underscored by imminent deadlines for new transportation safety regulations. To achieve its goals, Seeing Machines is embracing computer-generated synthetic data, a breakthrough achieved through the research and development of the Seeing Machine realism taxonomy. This innovative approach takes into account all system attributes and confounding factors, including human appearance and behavioral variations, visual and electronic elements, and the vehicle cabin environment. By considering these factors, the realism of the data used to develop, train, and validate AI vision software in the vehicle cabin is maximized.
Commenting on the partnership, Paul McGlone, CEO of Seeing Machines, emphasized the criticality of reliable data of the highest quality, accuracy, and realism in enabling their AI-driven technology to thrive amidst the ever-evolving landscape of road safety regulations. McGlone expressed his admiration for Devant’s remarkable ability to capture and interpret even the most nuanced movements and behaviors, as this level of detail promises to unlock unprecedented system response times without compromising quality. The CEO’s appreciation for Devant’s contribution reinforces the significance of their collaboration in shaping the future of driver monitoring systems.
Seeing Machines employs advanced image processing technology capable of monitoring driver behavior under various challenging lighting conditions, including scenarios involving sunglasses. This valuable data is meticulously analyzed to discern the driver’s attention level, concentration, fatigue, and impairment, providing real-time critical information to advanced driver assistance systems (ADAS) as well as vehicle cockpit, comfort, and convenience systems. The ability to comprehensively evaluate driver states ensures a safer and more efficient driving experience.
The trajectory of Seeing Machines’ growth is fueled by the inevitability of DMS becoming a mandatory requirement worldwide in the coming decade. Currently, Seeing Machines’ safety technology is already deployed in nearly 900,000 vehicles, supporting 15 automotive programs for 10 prominent global OEMs. Among their esteemed clientele are renowned automotive manufacturers such as Ford, General Motors, and Mercedes.
Conclusion:
The collaboration between Seeing Machines and Devant represents a significant advancement in the driver monitoring systems market. By harnessing the power of AI and machine learning, the partnership aims to improve road safety by developing specialized eye-tracking technology. Seeing Machines’ incorporation of computer-generated synthetic data, combined with Devant’s rendering capabilities, enables the development of more realistic and efficient AI vision software.
This collaboration positions Seeing Machines as a leading provider of driver monitoring solutions, capitalizing on the growing demand for in-cab monitoring capabilities driven by upcoming transportation safety regulations. The partnership reinforces the importance of reliable data and the ability to capture subtle human behavior, ensuring enhanced system response times without compromising quality. With DMS expected to become mandatory worldwide, Seeing Machines is well-positioned to experience continued growth and deliver cutting-edge safety technology to automotive manufacturers globally.
