- Acqueon partners with Zoom’s ISV Exchange Program to offer Acqueon Campaigns in Zoom App Marketplace.
- Integration with Zoom Contact Center is set for the second half of 2024.
- Aim to boost B2C revenue and recovery via omnichannel outbound engagement.
- Omnichannel campaigns lead to significant revenue increases and improved customer engagement.
- CEO highlights the importance of strong customer relationships for revenue growth.
- Zoom’s Chief Sales Officer emphasizes enhanced customer experience with Acqueon integration.
Main AI News:
In a strategic move aimed at amplifying revenue streams and facilitating recovery, Acqueon, a prominent real-time revenue execution platform, has announced its collaboration with Zoom’s ISV Exchange Program. As part of this partnership, Acqueon Campaigns will soon be available for resale through Zoom and accessible on the Zoom App Marketplace. The anticipated integration of Acqueon Campaigns with Zoom Contact Center is slated for release in the latter half of 2024.
Acqueon, a trailblazer in the Revenue Execution Platform sector, has played a pivotal role in shaping this industry segment. Concurrently, Zoom Contact Center has swiftly garnered traction and amassed a substantial clientele, owing to its intuitive interface and seamless integration with Zoom Workplace. This synergy between Acqueon and Zoom Contact Center is poised to empower B2C enterprises to achieve significant revenue growth and recuperation through omnichannel outbound engagement, thereby augmenting customer service quality and retention rates.
Omnichannel campaigns serve as a linchpin in bolstering revenue streams by enabling businesses to effortlessly engage customers through their preferred communication channels—be it voice, text, or email. Acqueon’s clientele leveraging omnichannel campaigns have consistently witnessed notable enhancements, including a 10–20% surge in right-party contact rates, sales conversion rate increments of 15% or more, and a remarkable 20–80% reduction in lead response time. Such performance enhancements translate into substantial revenue gains or heightened collections annually. By integrating with Zoom Contact Center, Acqueon empowers enterprises to wield omnichannel strategies proficiently, thereby unlocking their full revenue potential while nurturing enduring customer loyalty.
Ashish Koul, CEO of Acqueon, emphasized the paramount importance of fostering robust customer relationships to drive revenue growth in today’s business landscape. He highlighted Acqueon’s role in enabling B2C enterprises and healthcare providers to conduct scalable customer outreach while ensuring compliance across voice and digital channels. Koul also lauded Zoom’s disruptive presence in the contact center domain, affirming that the integration of Acqueon Campaigns with Zoom Contact Center holds immense potential to revolutionize revenue generation and recovery for a significant segment of the contact center market.
Graeme Geddes, Chief Sales Officer of Zoom, expressed enthusiasm about the collaboration with Acqueon, underscoring its significance in delivering outbound communications solutions to Zoom Contact Center customers. He emphasized Zoom’s commitment to delivering unparalleled customer experiences and highlighted how the integration with Acqueon brings forth new capabilities for addressing critical revenue-generating outbound use cases, further enhancing Zoom’s value proposition to its clientele.
Conclusion:
The collaboration between Acqueon and Zoom signifies a strategic alignment to enhance revenue generation and recovery in the B2C market. By leveraging AI-powered outbound communications and omnichannel strategies, businesses can expect significant improvements in customer engagement and revenue streams. This partnership underscores the growing importance of seamless integration and innovative solutions in the competitive landscape of revenue execution platforms and contact center technologies.
