TL;DR:
- Act-On Software introduces Act-On AI Predictive Lead Score for marketers.
- The tool utilizes machine learning to prioritize high-conversion probability leads.
- Marketers can analyze leads more efficiently, fine-tune campaigns, and boost revenue.
- Seamless integration with existing CRM workflows and data sets.
- Harnesses advanced data management infrastructure through AWS and Snowflake.
- Act-On’s AI Create and Predictive Lead Score are now available, with more AI updates on the horizon.
Main AI News:
Act-On Software, a prominent player in the realm of marketing automation solutions, is introducing Act-On AI Predictive Lead Score, an innovative feature designed to empower marketers to streamline their marketing efforts and zeroing in on the most promising leads. This initiative is a pivotal step in Act-On’s comprehensive, multi-year strategy to usher in AI-driven features that not only amplify marketing effectiveness but also unlock exponential efficiencies for marketers.
The Act-On AI Predictive Lead Score (PLS) is harnessed with the might of machine learning (ML) to facilitate users in prioritizing leads with the highest likelihood of converting into closed sales. Leveraging advanced ML algorithms, this cutting-edge tool scrutinizes customer behavioral data, encompassing website interactions, email engagement, and social media interactions, meticulously assigning scores to prospects displaying a substantial probability of conversion.
Armed with this invaluable insight, marketers gain the upper hand in scrutinizing leads with precision, fine-tuning their campaigns, and directing their efforts towards leads most likely to yield conversions and revenue.
Kate Johnson, CEO of Act-On Software, affirms the power of AO AI Predictive Lead Score, stating, “Creating accurate lead scores has often been an obstacle for marketers. By harnessing Act-On’s machine learning capabilities for predictive lead scoring, we simplify the process of pinpointing those hot leads.”
One of the standout attributes of Act-On AI Predictive Lead Score is its seamless integration into marketers’ existing CRM workflows and business processes. Users can seamlessly compare manual and predictive lead scores, utilizing the Predictive Lead Score results to augment manual score sheets and supplementing them with other firmographic and behavioral data sets. This newfound flexibility empowers marketers to harness the prowess of AI, delivering more pertinent, targeted marketing content and sales engagements to their prospective clientele.
The Act-On AI Predictive Lead Score leverages Act-On’s recently enhanced back-end data management infrastructure, facilitated through AWS and Snowflake. The robust data reporting capabilities furnish marketers with a holistic perspective on the performance of their marketing campaigns, encompassing data pertaining to leads generated, conversion rates, revenue generated, and return on investment.
Brian Evancho, Marketing Manager at Schneider Downs, a distinguished Act-On client, expresses his enthusiasm, stating, “We’re very excited about all of Act-On’s new AI capabilities rolling out. Our team plans to leverage the Predictive Lead Score to enhance our new and existing engagement strategies. PLS offers us an additional segmentation opportunity, ensuring that we communicate the right message at the right time to our prospective customers.”
The introduction of Predictive Lead Score follows hot on the heels of Act-On AI Create, a feature harnessing OpenAI to generate distinctive marketing email content in a matter of seconds, seamlessly integrating with automated program creation.
Act-On’s AI Create and Predictive Lead Score are readily available, representing the vanguard of a series of AI-driven updates poised to enrich Act-On’s marketing automation solution.
Conclusion:
Act-On’s introduction of AI Predictive Lead Score marks a significant stride in enhancing marketing efficiency and effectiveness. By leveraging machine learning to identify high-potential leads, marketers can streamline their efforts and drive revenue growth. This innovation, coupled with seamless integration and robust data management capabilities, positions Act-On Software as a formidable player in the competitive marketing automation market.
