TL;DR:
- AppsFlyer, a marketing technology leader, acquires Israeli startup oolo known for AI-driven user acquisition and monetization platform.
- The exact deal value is undisclosed but estimated in the tens of millions, as AppsFlyer anticipates reaching $400 million in ARR this year.
- Oolo founders and employees integrated into AppsFlyer.
- The acquisition enhances AppsFlyer’s product portfolio and positions oolo as “oolo by AppsFlyer.”
- oolo joins Privacy Cloud Marketplace alongside recent acquisition devtodev.
- AppsFlyer CEO emphasizes shared values, strategic synergy, and commitment to solving data analysis and privacy challenges.
- Privacy Cloud Marketplace enables customers to utilize oolo’s AI technology without data duplication.
Main AI News:
In a strategic move aimed at fortifying its position in the ever-evolving marketing technology landscape, Israeli unicorn AppsFlyer has announced its acquisition of oolo, a fellow Israeli startup renowned for its AI-powered user acquisition and monetization decision-making platform. While the exact value of the deal remains undisclosed, industry insiders suggest that it’s an all-stock transaction estimated to be worth several tens of millions of dollars.
AppsFlyer, a dominant player in marketing measurement, attribution, and data analytics, is on track to achieve an impressive annual recurring revenue (ARR) of approximately $400 million this year. With a workforce of approximately 1,500 employees and a consistent positive cash flow, the company’s growth trajectory is undeniable.
Oolo, founded by Yuval Brener, Roey Yaniv, and Roei Bareket, counts itself among the innovative disruptors in the industry. Its integration into AppsFlyer, following this acquisition, underscores AppsFlyer’s commitment to enhancing its portfolio of products and services. In a move that emphasizes the collaboration’s significance, oolo will operate under the banner of “oolo by AppsFlyer.”
This acquisition comes on the heels of AppsFlyer’s recent purchase of devtodev, a comprehensive data analytics solution tailored for game and app developers. Both oolo and devtodev will play pivotal roles in AppsFlyer’s newly launched Privacy Cloud Marketplace.
Oren Kaniel, CEO and co-founder of AppsFlyer, commented on the decision to acquire oolo, highlighting the shared values and cultural alignment that facilitated the deal. He also underscored the strategic synergy between AppsFlyer and oolo, emphasizing the growing complexity of data analysis in the industry and the increasing need for AI-powered solutions. Furthermore, Kaniel addressed the mounting challenges of privacy protection, emphasizing the company’s commitment to solving these issues.
Kaniel explained that the Privacy Cloud Marketplace, introduced earlier this year, empowers customers to leverage oolo’s AI technology or third-party AI solutions without the need for data replication, a crucial step in ensuring data privacy and security.
Amidst global uncertainties, Kaniel emphasized AppsFlyer’s determination to weather the storm and continue its mission of contributing to the global technology landscape. He stressed the importance of successful international technology companies like AppsFlyer in bolstering not only the economy but also security. Kaniel’s words underscore the resilience and unwavering commitment of AppsFlyer’s team to their mission, making it clear that they are steadfast in their pursuit of success and innovation.
Conclusion:
AppsFlyer’s acquisition of oolo strengthens its market position, offering an expanded product range and solutions to address the growing complexity of data analysis and privacy concerns. This strategic move enhances AppsFlyer’s competitiveness in the marketing technology sector, positioning it as a leading player in the evolving landscape.
