TL;DR:
- ASOS Media Group collaborates with Rokt, a leading AI and machine learning technology company.
- The partnership aims to enhance online shopping experiences in 15 territories, driving customer engagement and brand loyalty.
- Rokt’s technology enables personalized customer experiences and unlocks valuable first-party data.
- ASOS can introduce non-endemic offers through Rokt’s exclusive marketplace.
- The collaboration opens opportunities for advertisers to reach relevant new customers actively purchasing online.
Main AI News:
ASOS Media Group, a leading online retailer, has recently announced its strategic partnership with Rokt, a cutting-edge technology company specializing in AI and machine learning. This collaboration aims to elevate the online shopping experience across 15 territories, including the U.K., Europe, North America, and Australia, with the primary objective of boosting customer engagement and fostering brand loyalty.
The decision to join forces with Rokt was driven by the latter’s exceptional capabilities in machine learning and artificial intelligence. By leveraging Rokt’s technology, ASOS will gain access to valuable first-party data, empowering them to create personalized customer experiences that resonate deeply with individual shoppers. Rokt’s remarkable track record with esteemed e-commerce brands such as Morrisons, Odeon, Cineworld, and ManoMano, further validates the prowess of their services in enhancing user engagement with loyalty and lifetime-value initiatives.
For Rokt, this partnership signifies a remarkable milestone in their growth trajectory, both within Europe and globally. The collaboration holds immense potential to unlock value for partners and shoppers alike, with the added advantage of allowing advertisers to reach new, relevant customers actively making online purchases.
Elizabeth Buchanan, the chief commercial officer of Rokt, expressed her excitement over the collaboration, stating, “We are thrilled to have ASOS on board as our newest partner. We can’t wait to help them surprise and delight customers with relevant offers throughout their transaction moment.”
Rokt’s expertise in optimizing offers post-purchase will enable ASOS to harness invaluable first-party data, enabling tailored and highly relevant customer experiences. Moreover, the partnership will also open avenues for ASOS to introduce pertinent non-endemic offers to its users through Rokt’s exclusive marketplace.
Elton Ollerhead, director of ASOS Media Group, emphasized the importance of delivering a first-class online shopping experience to their customers. He stated, “Our customers expect and deserve a first-class online shopping experience. By leveraging Rokt’s technology, ASOS will now be able to personalize its journey even more after completing a purchase. We’re very excited to work with Rokt and build a global partnership that improves our customer experience and offers customers further value.“
Conclusion:
The strategic partnership between ASOS Media Group and Rokt signifies a significant advancement in the online shopping market. By leveraging Rokt’s AI and machine learning technology, ASOS can deliver personalized experiences, improve customer engagement, and build brand loyalty. Moreover, the access to first-party data and the introduction of non-endemic offers expand ASOS’s competitive edge and offer advertisers opportunities to reach a targeted audience, ultimately driving growth and innovation in the market.
