- Automattic launches Write Brief with AI, a new tool for improving clarity and precision in blogging on WordPress.com.
- The tool is part of Jetpack and is free during the beta phase on WordPress.com sites.
- Write Brief with AI offers sentence simplification, confidence level evaluation, and readability scoring.
- It provides feedback on language use, including avoiding excessive tentativeness and complex vocabulary.
- The tool originated from an internal hack week project. Its public release was a result of its positive reception.
- Currently, Write Brief with AI supports only English, while Automattic’s broader AI writing assistant is available in multiple languages.
Main AI News:
Automattic, the entity behind WordPress.com, has introduced a new AI-powered tool to improve bloggers’ clarity and conciseness. The new tool, Write Brief with AI, builds upon the generative AI writing assistant Automattic launched last year for WordPress. This latest offering assists users in crafting content through text prompts and allows adjustments to the tone, making posts more informal or empathetic as needed.
Currently available in beta within Jetpack, a feature suite for WordPress.com-hosted sites and a plugin for self-hosted WordPress, Write Brief with AI, is accessible for free exclusively on WordPress.com during this initial phase. You can access the tool through the Jetpack icon in the editor’s top-right corner. Write Brief with AI identifies overly verbose descriptions and provides a “Suggest” button to simplify sentences. It also evaluates language for confidence, flagging frequent use of tentative terms like “possibly” and suggesting alternatives to avoid alienating readers with complex vocabulary.
Additionally, the tool offers a readability score, analyzing metrics such as complexity, sentence length, and confidence. As a significant player in the web ecosystem, Automattic’s integration of AI into its ubiquitous blogging platform is poised to drive widespread adoption. The development of Write Brief with AI emerged from an internal hack week project, and after positive internal feedback, Automattic decided to release it publicly. Senior Product Designer Noam Almosnino highlighted the tool’s immediate popularity and utility in a blog post.
While Automattic’s broader AI writing assistant supports multiple languages, Write Brief with AI is available only in English.
Conclusion:
Automattic’s release of Write Brief with AI signifies a strategic enhancement of its WordPress.com platform, potentially setting a new standard in the blogging and content creation market. Integrating AI to refine writing clarity and tone, Automattic addresses key pain points for bloggers and content creators. This move reinforces Automattic’s leadership in the web development space and positions it advantageously against competitors by offering sophisticated, user-friendly tools that streamline content creation. The tool’s initial focus on English allows for concentrated refinement, with future multilingual support likely to broaden its appeal. Overall, this development underscores the growing importance of AI-driven solutions in content management. It could drive increased adoption of WordPress.com as a preferred platform for bloggers seeking to enhance their writing efficiency and effectiveness.
