TL;DR:
- Capsule, an AI-powered video editing startup, is launching its product after three years of development.
- The enterprise-focused AI editor aims to boost video production speed without replacing human creativity.
- Capsule addresses pain points in video editing, motion graphics, brand guidelines, and collaboration.
- It offers an approachable user interface and browser-based video editing, eliminating the need for high-performance computers.
- Users can easily transform text into titles, generate images, and add captions with AI assistance.
- Collaboration features are in development for seamless teamwork.
- CapsuleScript, a proprietary scripting language, powers video edits with CSS-like animation and JavaScript-like dynamic expressions.
- The startup has conducted successful beta testing with notable companies.
- Individual business users can access the solution for free with a company email, while enterprise pricing is available.
- Capsule has secured $7.75 million in funding from respected investors.
Main AI News:
In a groundbreaking move that has been three years in the making, Capsule, the innovative startup harnessing the power of AI in video editing, is finally opening its doors to the public. While many may fear that AI could replace the skilled hands behind video editing, Capsule takes a different approach, focusing on enhancing the capabilities of content and marketing teams to achieve a staggering tenfold increase in video production speed.
Capsule’s journey to revolutionize the industry began with a deep understanding of the pain points experienced by its customers. These included the challenges surrounding video editing and motion graphics, the strict adherence to brand guidelines, and the imperative need for seamless collaboration on video projects. Historically, these concerns have led most businesses to outsource their video production to seasoned professionals.
However, with the introduction of Capsule’s innovative product, the startup seeks to replicate the simplicity and accessibility commonly associated with popular productivity apps like Notion and Slides. By providing an intuitive user interface infused with AI-powered assistance, Capsule aims to streamline the video editing process. What’s more, all of this happens directly in the browser, effectively eliminating the requirement for high-performance computer systems.
Capsule has previously demonstrated the impressive capabilities of its system, showcasing how users can effortlessly transform a block of text from a video transcript into a title card. It can also generate images based on entered text or other prompts, in addition to offering a variety of caption styles.
Following a recent $4.75 million funding round earlier this year, Capsule has undergone a significant transformation, incorporating dozens of new features and performance enhancements tailored to enterprise-level video production. With Capsule, users can seamlessly integrate text and motion graphics into their projects without the need for extensive editing experience, all while leaning on AI to generate components such as headlines and B-roll images.
Furthermore, Capsule’s dedicated team is diligently working on developing collaboration features that will enable copywriters, product designers, motion designers, video editors, and marketing teams, among others, to collaborate seamlessly within the Capsule ecosystem.
The magic behind video edits in Capsule lies in its proprietary video scripting language, CapsuleScript, which has been meticulously crafted over several years to function flawlessly in a browser environment. All AI model outputs serve as inputs into CapsuleScript. This language boasts its animation engine akin to CSS, dynamic expressions reminiscent of JavaScript, and modular components, while also supporting resolution-independent motion graphics, much like SVG. In the near future, CapsuleScript will be made available to the broader community, allowing designers and developers to unlock its full potential.
Capsule’s journey thus far has involved beta testing with over 160 companies, including renowned brands like HubSpot, Suzy, and Zapier. The startup has now made the bold move of launching into public beta, a decision that comes on the heels of a substantial waitlist of 10,000 eager individuals seeking access.
For individual business users, Capsule offers its solution for free when signing up with a company email. Enterprise pricing, on the other hand, is structured per seat and aligns with pricing models of other leading enterprise creative tools, such as Figma.
To date, Capsule has successfully raised a remarkable $7.75 million in funding, with support from prominent investors including Bloomberg Beta, Array Ventures, Human Ventures, Swift Ventures, and notable angels like Nat Friedman (CEO, GitHub), Amjad Masad (CEO, Replit), Clark Valberg (founder, InVision), Arash Ferdowsi (CTO, Dropbox), Kyle Parrish (head of Sales, Figma), Mike Mignano (ex-Head of Audio & Video, Spotify), Roy Ranani (co-founder, Chorus.ai), and Sahil Lavingia (founder, Gumroad).
Conclusion:
Capsule’s AI-powered video editing solution addresses critical pain points in the industry, enabling content and marketing teams to work faster and more efficiently. With the introduction of collaboration features and the opening of CapsuleScript to the community, it stands to disrupt the video editing market, providing a powerful alternative to traditional outsourcing and editing tools. As it enters public beta with a substantial user base and significant funding, Capsule appears poised for success in the evolving landscape of video production.
