- ChangeEngine, an Internal Marketing & People Design Platform, secures $10 million in Series A funding.
- Funding led by Threshold Ventures, with contributions from Struck Capital and Bonfire Ventures.
- Appointments of Josh Stein and Adam Struck to the Board of Directors signal strategic expansion.
- ChangeEngine aims to revolutionize employee experience by integrating Marketing & People teams on a unified platform.
- Focus on personalization, brand alignment, and AI-driven initiatives to enhance employee engagement.
- Plans for rapid expansion include recruiting top talent and investing in platform innovation.
Main AI News:
ChangeEngine, the leading Internal Marketing & People Design Platform, has successfully closed a $10 million Series A funding round. Spearheaded by Threshold Ventures and bolstered by contributions from Struck Capital and Bonfire Ventures, this investment marks a significant milestone for ChangeEngine. Accompanying this financial boost are the appointments of Josh Stein and Adam Struck to the company’s Board of Directors, a move set to enrich ChangeEngine’s strategic vision and operational prowess.
This infusion of capital signifies more than just financial backing; it’s a validation of ChangeEngine’s pioneering approach to enhancing the employee experience. By seamlessly integrating Marketing & People teams onto a unified platform, ChangeEngine empowers HR practitioners to shine as catalysts for organizational success. The platform’s ability to personalize communications, align visual content with brand identity, and deploy AI-driven initiatives ensures that every interaction resonates with employees on a meaningful level.
Looking ahead, ChangeEngine is poised for rapid expansion across multiple fronts. With a steadfast commitment to empowering People leaders, the company plans to aggressively recruit top-tier talent and fortify its global operations. Moreover, a significant portion of the funding will be allocated towards platform innovation, with a focus on enhancing people analytics, streamlining AI workflows, and introducing intuitive tools for employee recognition.
CEO Andrew Higashi emphasizes the democratizing ethos underpinning ChangeEngine’s mission. “In an era where internal communication is paramount, smaller companies often struggle to compete with larger enterprises equipped with dedicated resources,” he notes. “ChangeEngine levels the playing field by offering an industry-agnostic solution that distills best practices from market leaders into an accessible format.”
The genesis of ChangeEngine traces back to its four visionary founders, whose collective expertise spans over six decades at the nexus of Marketing & People technology. Having launched three successful SaaS products prior to ChangeEngine, this seasoned team is well-positioned to drive innovation and capitalize on emerging industry trends. Complementing their efforts is an Advisory Network comprising esteemed industry practitioners, whose insights continue to shape the platform’s evolution.
Threshold Partner Josh Stein articulates the urgency of ChangeEngine’s mission in addressing longstanding communication challenges within organizations. “Just as the role of CMOs evolved over the past two decades, CHROs are now grappling with the imperative to modernize internal communication infrastructure,” he observes. “ChangeEngine offers a compelling solution to this pressing need, enabling companies to engage employees with captivating, visually stunning content tailored to the digital age.”
Conclusion:
ChangeEngine’s successful Series A funding underscores growing recognition of the critical role internal communication plays in enhancing employee experience. By providing a comprehensive solution that bridges the gap between Marketing & People functions, ChangeEngine is poised to disrupt the market and empower organizations of all sizes to elevate their employee engagement strategies. This infusion of capital not only accelerates ChangeEngine’s growth trajectory but also signals a broader industry shift towards prioritizing employee-centric technologies.
