- Channel99 introduces a new AI-powered scoring technology for evaluating B2B marketing vendors.
- The platform offers comprehensive metrics on reach, engagement, cost-efficiency, and sales pipeline impact.
- Users can trial the platform for free and assess vendors based on target account lists.
- The technology provides an unbiased, 360-degree view of vendor performance through account identification and view-through technologies.
- Features include aggregate percentile ranking for optimizing marketing spend and comparing vendor effectiveness.
- Chris Golec, CEO of Channel99, highlights the platform’s ability to provide actionable insights for improving pipeline development and sales outcomes.
Main AI News:
Channel99, an advanced AI-driven platform for B2B marketing investments, has unveiled a groundbreaking scoring technology designed to enhance the evaluation of vendor effectiveness in digital marketing initiatives. This new tool simplifies the process of assessing which vendors excel in reaching, engaging, and converting target accounts into customers. The technology provides a detailed array of metrics, including reach, engagement, cost-efficiency, and impact on the sales pipeline.
With Channel99, businesses can trial the platform at no cost, allowing them to upload their target account lists, choose vendors to evaluate, and assess their effectiveness in driving account conversion and revenue generation. The platform’s aggregate percentile ranking system offers a clear picture of where to optimize spending for improved sales pipeline development.
Channel99 surpasses traditional methods of vendor performance evaluation, which often rely on self-reported metrics. By utilizing its comprehensive account identification network and view-through technology, Channel99 delivers an unbiased, 360-degree view of account interactions both on and off the customer’s website. This holistic approach normalizes and compares various engagement sources, marketing investments, and sales impacts, providing a level playing field for accurate assessments.
According to Ari Cignarale, CEO of Nomad Marketing, “Channel99 provides a much-needed single source of truth for understanding B2B marketing efficacy. Instead of juggling multiple vendor platforms, customers now have access to a unified platform that offers in-depth performance metrics.”
The platform also features robust comparison capabilities, enabling users to evaluate vendors and channels across key performance indicators, such as targeting efficiency, cost per thousand impressions (CPM), and overall impact on sales pipeline and revenue.
Chris Golec, founder and CEO of Channel99, emphasized, “The key to effective B2B marketing lies in understanding each vendor’s performance relative to target accounts and their engagement with various digital assets. Our AI-powered recommendations aim to eliminate guesswork and provide actionable insights that drive improved pipeline development, sales velocity, and deal size.”
Conclusion:
Channel99’s introduction of its AI-driven scoring technology marks a significant advancement in B2B marketing analytics. By providing a comprehensive and unbiased evaluation of vendor performance, the platform enables businesses to make more informed decisions about their marketing investments. This technology offers a more precise and efficient way to allocate resources, optimize spending, and enhance the effectiveness of marketing strategies. As such, it is likely to shift the market towards greater reliance on data-driven insights and AI-powered solutions, driving increased efficiency and effectiveness in B2B marketing efforts.
