- CleverTap introduces Clever.AI, an advanced AI engine for customer engagement and retention.
- Clever.AI is built on three core AI pillars: Predictive, Generative, and Prescriptive.
- It enables brands to gain insights, craft empathetic content, and receive actionable recommendations.
- Burger King’s Digital Product Manager praises Clever.AI for its ease of use and versatility.
- CleverTap’s Co-founder emphasizes the platform’s innovation and its role in personalizing customer experiences.
- Leading brands report significant boosts in conversion rates, operational efficiency, and click-through rates with Clever.AI.
Main AI News:
In the realm of customer engagement and retention, CleverTap stands out as a pioneer with the launch of Clever.AI, its cutting-edge AI engine. Clever.AI marks a significant stride towards empowering brands with unparalleled AI capabilities, fostering a profound understanding of customers and facilitating the delivery of tailored experiences that resonate deeply.
At its core, Clever.AI is fortified by three essential AI pillars: Predictive, Generative, and Prescriptive. These pillars form the bedrock of a transformative approach to customer engagement, ushering brands into an era of intelligence and efficiency in their interactions.
Clever.AI empowers brands to:
- Insightful: Through its Predictive AI prowess, Clever.AI forecasts precise business outcomes, empowering brands to foresee and meet customer needs with accuracy. Anchored by CleverTap’s proprietary TesseractDB™, its insights offer unparalleled granularity and predictive power, enabling brands to make informed decisions that enhance marketing ROI.
- Empathetic: Leveraging GenAI, Clever.AI blends creativity with emotional intelligence, crafting content that resonates on a deeply human level. This empathetic approach fosters higher conversions and fosters customer engagement through hyper-personalized experiences.
- Actionable: With its Prescriptive AI capabilities, Clever.AI delivers actionable recommendations to optimize conversions across the customer journey. By identifying optimal engagement strategies in real-time, brands can maximize their impact and drive tangible results.
Peter Takacs, Digital Product Manager at Burger King, lauds Clever.AI, stating, “I would rate it 10 for its ease of use and numerous possible use cases. We uplifted our marketing campaigns by easily experimenting with multiple possibilities and quickly converging on the optimum one. It opens up a new era of continuous experimentation for us.“
Anand Jain, Co-founder and Chief Product Officer at CleverTap, expresses excitement about Clever.AI’s launch, emphasizing its role in revolutionizing customer engagement. “We’re thrilled to unveil Clever.AI, a testament of our pursuit over the last several years in leading the way in adopting the latest tech to transform customer engagement,” says Jain. “We will continue to innovate CleverTap’s All-in-One engagement platform with Clever.AI enhancing its precision in predictions, its ability to prescribe intelligent customer experiences strengthened by advanced product analytics and deeper persona profiling to ensure brands can build highly personalized experiences, and campaigns more effectively, ensuring every customer interaction is personalized and outcome driven.“
With Clever.AI, brands are already witnessing remarkable results, experiencing a significant boost in conversion rates, operational efficiency, and click-through rates. Leading brands such as TouchnGo, Swiggy, and Burger King have embraced Clever.AI, streamlining their campaigns and enhancing their overall efficiency. Clever.AI is not just a tool; it’s a catalyst for innovation and growth in the realm of customer engagement and retention.
Conclusion:
CleverTap’s launch of Clever.AI signifies a transformative shift in the market for customer engagement and retention solutions. With its advanced AI capabilities, Clever.AI empowers brands to gain deep insights, create emotionally resonant content, and optimize their engagement strategies in real-time. This innovation not only enhances operational efficiency but also drives tangible results, indicating a growing demand for AI-driven solutions in the competitive landscape of customer experience management.
