TL;DR:
- Core42 and Publicis Groupe Middle East have joined forces to enhance the Jais Arabic large language model (LLM) for the marketing and communications industry.
- The partnership aims to make Jais more culturally sensitive and adept at generating marketing-aware content in Arabic.
- Jais will be developed to understand and incorporate various Arabic language dialects and nuances.
- Andrew Jackson, Core42’s Chief AI Officer, sees this as a significant leap in generative AI for marketing.
- Bassel Kakish, CEO of Publicis Groupe Middle East, expects Jais to revolutionize creative and media solutions, benefiting the marketing field.
- Jais, an open-source model, was developed collaboratively and empowered over 400 million Arabic speakers.
Main AI News:
In a groundbreaking collaboration, Core42 has joined forces with Publicis Groupe Middle East, a prominent regional leader in marketing, communication, and digital business transformation. This strategic partnership aims to further elevate the capabilities of the Jais Arabic large language model (LLM), enhancing its prowess in generating tailored content for the dynamic marketing and communications industry.
The formal agreement was inked by two visionary leaders, Andrew Jackson, the Executive Vice President, and Chief AI Officer at Core42, and Bassel Kakish, the Chief Executive Officer of Publicis Groupe Middle East & Turkey. This momentous partnership was solidified during GITEX GLOBAL at the prestigious Dubai World Trade Centre.
Already renowned as the world’s preeminent Arabic LLM, Jais has been instrumental in revolutionizing generative Artificial Intelligence (AI) across the Arabic-speaking world. Under this collaborative initiative, both entities are committed to advancing Jais to new heights. This includes equipping it with marketing acumen and even greater cultural sensitivity tailored to the region.
Furthermore, this development endeavor will empower Jais to masterfully comprehend and generate content that seamlessly incorporates the diverse dialects and intricacies of the Arabic language.
Andrew Jackson, in his comments on this pioneering partnership, stated, “Today’s partnership with Publicis Groupe Middle East represents a significant leap forward in the realm of generative AI for the marketing industry. We are excited to take our already world-class Jais Arabic language model to new heights by collaborating with industry specialists to make it not only more culturally sensitive but also highly attuned to the specific needs of those within the marketing field. This collaboration underscores our commitment to leveraging the power of AI across every domain, and we look forward to the possibilities this collaboration will bring forward.”
Bassel Kakish expressed his enthusiasm, saying, “We are thrilled to partner with Core42 on this groundbreaking project. Jais is a remarkable tool that can generate high-quality Arabic texts in a matter of seconds, enabling us to deliver faster, more efficient, and more creative solutions across various domains. Publicis Groupe was the original adopter of AI globally, and this pursuit of AI innovation is also a priority for us in the Middle East. Jais is positioned extremely well to cater for the Arabic language, providing 3,600 of our talents with access to an elevated AI tool which will revolutionize our creative and media solutions, helping us better connect with consumers.”
Launched in August, Jais is the fruit of a collaborative effort between Inception (now Core42), a G42 company, Mohamed bin Zayed University of Artificial Intelligence (MBZUAI) — the world’s first graduate research university dedicated to AI — and Cerebras Systems. Jais, an open-source model with 13 billion parameters, has been meticulously trained on a newly developed 395-billion-token Arabic and English dataset. As a UAE-developed model, it empowers more than 400 million Arabic speakers with the ability to harness generative AI across a wide spectrum of tasks in the scientific, academic, and business domains.
Conclusion:
The partnership between Core42 and Publicis Groupe Middle East represents a milestone in the application of generative AI in the marketing and communications sector. By enhancing Jais, they are poised to deliver more culturally sensitive and marketing-aware content, potentially transforming content creation processes and strengthening connections with consumers in the Arabic-speaking world.
