- CYFIRMA and Meltwater have announced a strategic partnership to advance brand protection and digital security.
- The collaboration integrates Meltwater’s social analytics tools with CYFIRMA’s DeCYFIR platform.
- DeCYFIR offers advanced threat monitoring across social media, the deep and dark web, and third-party supply chains.
- The joint solution aims to improve proactive risk management for organizations in finance, healthcare, retail, and government sectors.
- The partnership enhances capabilities to defend against cyber threats and maintain customer trust.
- The solution combines CYFIRMA’s seven threat pillars with Meltwater’s media and social intelligence suite.
- Kumar Ritesh of CYFIRMA and Doug Balut of Meltwater emphasized the need for proactive digital risk management in today’s rapidly evolving environment.
- The partnership also marks CYFIRMA’s entry into the Meltwater Partner Program.
Main AI News:
CYFIRMA, a leader in AI-driven threat intelligence and digital risk management, has announced a transformative partnership with Meltwater, a renowned global provider of media, social, and consumer insights. This collaboration aims to set a new benchmark in brand protection, leveraging advanced cyber and digital risk intelligence to enhance global brand resilience and security.
The strategic alliance integrates Meltwater’s comprehensive social analytics and management tools with CYFIRMA’s DeCYFIR platform. DeCYFIR is acclaimed as a leading external threat landscape management solution, designed to monitor and analyze threats across social media, deep and dark web environments, and third-party supply chains. This integration offers organizations across various sectors—including finance, healthcare, retail, and government—unmatched capabilities to proactively manage risks and safeguard their digital footprint.
In today’s fast-evolving digital landscape, this partnership marks a significant advancement in proactive brand protection. By combining CYFIRMA’s AI-powered threat intelligence with Meltwater’s real-time monitoring and analytics, the solution provides organizations with robust defenses against cyber threats while maintaining customer trust and loyalty.
The collaboration merges CYFIRMA’s DeCYFIR—an innovative platform known for its seven threat pillars: attack surface intelligence, vulnerability intelligence, brand intelligence, digital risk discovery, situational awareness, third-party risk, and cyber-intelligence—with Meltwater’s AI-enhanced media and social intelligence suite. This fusion delivers comprehensive visibility into potential threats that could impact reputational, financial, and operational aspects of enterprises.
Kumar Ritesh, Founder and CEO of CYFIRMA, highlighted the importance of this partnership in today’s volatile environment. “As organizations face increasing geopolitical uncertainties, trade conflicts, and the rapid evolution of AI technologies, proactive digital risk management has become crucial. Our combined efforts with Meltwater will enable businesses to shift from a reactive to a predictive approach, equipping them with advanced intelligence to manage digital and brand risks effectively,” said Ritesh.
Doug Balut, SVP of Global Alliances and Partnerships at Meltwater, expressed enthusiasm about the collaboration. “We are excited to partner with CYFIRMA to deliver a comprehensive brand management and digital security solution. In an era where online narratives and potential threats evolve rapidly, having the capability to detect and address these threats in real-time is essential. Our integrated offering combines the strengths of Meltwater and CYFIRMA’s technologies to help brands protect their reputation and, consequently, their customer trust and loyalty,” Balut noted.
This partnership marks CYFIRMA’s entry into the Meltwater Partner Program, joining a network of leading technology and service providers committed to empowering organizations through insightful, data-driven solutions.
Conclusion:
The partnership between CYFIRMA and Meltwater represents a significant advancement in the realm of brand protection and digital risk management. By combining CYFIRMA’s external threat intelligence with Meltwater’s social and media analytics, this collaboration provides a comprehensive solution to proactively address and mitigate risks. For the market, this means an enhanced ability for organizations to safeguard their reputations, comply with regulatory requirements, and maintain customer loyalty in an increasingly complex digital landscape. As cyber threats and digital risks continue to evolve, this integrated approach offers a strategic advantage, setting a new standard for proactive risk management and brand protection.
