TL;DR:
- DataTrue launches a patented data validation and personal identification system using AI and ML to detect and prevent data leaks.
- Collaboration with Microsoft enhances the offering by integrating Azure’s advanced AI and ML technologies.
- Over 2,700 security breaches have been reported since 2020, impacting millions of individuals.
- DataTrue’s solution decodes data packets to identify personally identifiable data that should not be present.
- AI and ML continuously improve the system’s detection capabilities.
- Businesses praise DataTrue’s PII detection tools for maintaining secure and accurate end-user data.
- DataTrue enables compliance with privacy laws and protects private data.
- Partnership with Microsoft and Azure equips businesses with a powerful tool for information security.
Main AI News:
In an era where data breaches continue to make headlines, DataTrue, the leading data auditing platform, has taken a giant leap forward in data protection. Today, the company proudly announces the launch of its groundbreaking data validation and personal identification system, fortified by the cutting-edge capabilities of artificial intelligence (AI) and machine learning (ML). With the invaluable collaboration of tech giant Microsoft, DataTrue has integrated Azure’s advanced AI and ML technologies into its innovative platform, revolutionizing the fight against data leaks.
Since the inception of 2020, over 2,700 security breaches have been reported to the esteemed Office of the Australian Information Commissioner (OAIC), leaving millions of individuals adversely affected. Disturbingly, breaches at prominent organizations such as Latitude and Optus alone have impacted approximately 15 million people. It is evident that the need for robust data protection measures has never been more urgent.
DataTrue’s Data Validation Engines (DVE) and Personal Information Identification (PII) leakage detection solution serve as the ultimate safeguard, meticulously decoding information contained within data packets. Whether it’s cookies, URLs, or request bodies, including data transfers to and from third-party servers, DataTrue’s system adeptly analyzes this information. Its primary objective? To identify any presence of personally identifiable data that should not be disclosed. Leveraging the power of AI and machine learning, the system continuously refines itself, ensuring increasingly precise and rapid detection of potential issues.
Dean Gingell, the esteemed co-founder of DataTrue and co-inventor of the pioneering PII technology, has expressed his enthusiasm for Microsoft’s AI and machine learning offerings. He affirms, “These technologies significantly enhance our leakage detection solution. They not only streamline the feature’s configuration time but also expedite its development, enabling us to expand its functionality exponentially.”
DataTrue’s remarkable PII detection tools have garnered resounding praise from businesses worldwide. Coles, a prominent retailer, attests to the efficacy of DataTrue’s solution, stating, “DataTrue has been instrumental in helping us maintain the security and accuracy of our end-user data during significant changes and investments. Their comprehensive test suites keep us proactive in identifying any issues and alert us to potential data leakage to third parties, ensuring unparalleled data protection.”
CEO Adam Hobson emphasizes the ever-growing importance of data protection amidst the rising reliance on data in business operations and the escalating cyber threats. He asserts, “As businesses increasingly rely on data to operate and cyberattacks grow, it’s vital to find new ways to protect private data. More stringent privacy laws and the need for compliance also exert immense pressure on companies to control and safeguard sensitive information.”
Andrew Boyd, General Manager of Digital Natives & Startup at Microsoft, concurs with Mr. Hobson’s sentiments. He recognizes that safeguarding private information has become paramount in today’s data-driven business landscape. Boyd states, “AI and machine learning provide us with formidable allies in the battle against cyber threats, and with our support, DataTrue is harnessing the potential of these technologies to make businesses safer.”
By forging a strategic partnership with Microsoft and leveraging the robust solutions and platform offered by Azure, DataTrue equips businesses with a formidable tool to protect private data, comply with stringent privacy laws, and fortify their information security infrastructure.
In addition to its groundbreaking cybersecurity offerings, DataTrue continues to provide comprehensive data audits for Analytics, Marketing, and Compliance enterprise departments. These audits are crucial in ensuring that the data utilized by these departments remains accurate, secure, and compliant with regulatory requirements. DataTrue’s commitment to data integrity and protection knows no bounds.
Conclusion:
The collaboration between DataTrue and Microsoft, along with the integration of Azure’s AI and ML technologies, marks a significant advancement in the market for data protection. The ability to detect and prevent data leaks using sophisticated algorithms and machine learning enhances the security landscape for businesses. This partnership provides a powerful tool for companies to comply with privacy laws, protect sensitive data, and fortify their information security infrastructure, ultimately mitigating the risks posed by cyber threats. DataTrue’s innovative solution sets a new standard for data protection, highlighting the growing importance of AI and ML in safeguarding private information in the modern business landscape.
