TL;DR:
- Hajdúsági Bakeries Group in Hungary to launch bakery products developed with AI support.
- CEO Tamás Szakács highlights the company’s ethical AI framework.
- AI is utilized in product development, recipe creation, marketing, and creative elements.
- AI-based products are expected to hit stores soon.
- Three innovative products were developed, including pre-baked loaf and immune-supporting offerings.
- HUF 1 billion investment in a frozen product sample plant.
- The company anticipates significant growth in the coming year.
Main AI News:
In a groundbreaking move, the subsidiaries of the Hajdúsági Bakeries Group are set to introduce bakery products infused with the power of artificial intelligence (AI) into the Hungarian market. Tamás Szakács, the company’s CEO, made this exciting announcement during a press conference held in Debrecen, which is located in eastern Hungary.
Szakács emphasized the company’s commitment to ethical principles in the utilization of this innovative technology. According to their framework, all significant decisions remain in human hands, while AI serves as a valuable supporting tool.
The bakery group has harnessed the capabilities of over half a dozen AI platforms across various facets of their operation, including product ideation, precise recipe development, technological enhancements, marketing strategies, communication methods, and creative elements such as website design, visual aesthetics, musical compositions, and verbal solutions.
It’s worth noting that the sensory aspects of taste and product experience in all trials were solely evaluated by human testers. Therefore, Szakács expresses optimism that their AI-driven product line, slated for imminent release in retail stores, will resonate well with consumers in the market.
Szakács revealed that the innovative approach has already yielded three distinct products. Among them is the “Csevegő” (“Chatter”) loaf, a 400-gram pre-baked and frozen creation that is finalized on-site at stores. Additionally, the company is set to introduce two more groundbreaking products, a sandwich base and a cake, as part of their “smart” Vitajó range, focusing on immune-supporting offerings.
The CEO underlined that, at Hajdúsági Bakeries, AI is not merely a tool but a catalyst for innovation, resulting in the creation of more modern, healthier, and delicious bakery products. To further support this vision, the company recently established a state-of-the-art sample plant for frozen products, involving an investment of HUF 1 billion (EUR 2.6 million).
With a workforce of 380 dedicated individuals, the group achieved an impressive turnover of HUF 11 billion (EUR 29 million) last year. With the infusion of AI-driven innovation, the company anticipates a growth of half a billion HUF (EUR 1.3 million) in the current fiscal year, demonstrating its commitment to shaping the future of the bakery industry.
Conclusion:
The integration of artificial intelligence in Debrecen Bakery’s product development signifies a pioneering step in the bakery industry. With a strong commitment to ethical AI principles and a range of innovative AI-supported products, the company is poised for substantial growth. This move demonstrates their dedication to offering modern, healthy, and delicious bakery products, which could potentially disrupt the market and set new industry standards.
