- Deezer introduces “Playlist with AI,” an AI-driven playlist feature for select paid users.
- Users can create custom playlists using written prompts for moods, genres, and activities.
- Similar initiatives by Spotify and Amazon Music prompted Deezer’s move.
- The feature is powered by Google’s Gemini 1.5 AI model.
- Deezer aims to enhance user experience and music discovery through AI technology.
- No specific rollout date announced yet for broader availability.
Main AI News:
Deezer has unveiled a new AI-driven playlist feature, “Playlist with AI,” targeting a select group of paid subscribers. This move follows recent initiatives by Spotify and Amazon Music to test similar personalized playlist generators. YouTube is also reportedly experimenting with AI-powered radio prompts.
Approximately 5% of Deezer’s paying users will gain access to the beta version of this feature, allowing them to create customized playlists based on written prompts describing moods, genres, decades, activities, and more. For example, users can request playlists like an early 2000s pop-rock mix for workouts or a 2010s feel-good compilation for study sessions.
Alexandra Leloup, VP of product at Deezer, expressed enthusiasm about the new feature in a press release, stating, “We’re excited to bring this AI-powered feature to Deezer users around the world. Whether you need the perfect soundtrack for a workout, a romantic evening, or a nostalgic trip down memory lane, our Playlist with AI feature will curate a new musical experience within a matter of seconds, offering endless possibilities to discover new music effortlessly.”
The feature leverages Google’s Gemini 1.5 AI model, underscoring Deezer’s commitment to enhancing user experience through AI-driven recommendations. Deezer’s existing features like Flow, which creates mixes based on user moods and genres, and its AI-powered Song Catcher further illustrate the company’s integration of AI technology to benefit listeners.
Deezer has yet to announce a broader rollout date for the Playlist with AI beta.
Conclusion:
Deezer’s introduction of the AI playlist feature underscores a competitive strategy aimed at enhancing user engagement and differentiation in the crowded music streaming market. By leveraging AI to offer personalized music experiences, Deezer seeks to attract and retain subscribers amidst growing competition from industry giants like Spotify and Amazon Music, signaling a strategic focus on innovation and user-centric enhancements.
