TL;DR:
- Desigual launches a collection of custom apparel created by artificial intelligence.
- The collection is exclusively available for purchase on Desigual’s website.
- Each garment is produced in limited quantities based on customer demand.
- Currently available in Spain, Germany, France, and Italy, with plans for expansion.
- Customers can track the production process and expect delivery within 90 days.
- On-demand fashion has mostly been adopted by smaller companies, making Desigual’s move groundbreaking.
- The collection allows Desigual to explore new customer engagement strategies and industry trends.
- Founder Thomas Meyer sees it as a blend of the brand’s heritage and innovative practices.
Main AI News:
In a groundbreaking move, leading fashion brand Desigual introduces its inaugural line of custom apparel. This innovative concept offers customers the opportunity to purchase clothing and accessories from exclusive capsule collections meticulously crafted by the company’s designers, utilizing cutting-edge artificial intelligence technology.
Unlike traditional retail models, Desigual’s on-demand collection will be exclusively available for purchase on the brand’s website, bypassing physical stores. Each garment will be produced in limited quantities, tailored precisely to meet customer demand. Currently, this extraordinary collection is on sale in Spain, Germany, France, and Italy. However, Desigual has ambitious plans to expand its reach and introduce this avant-garde offering to new markets worldwide.
To provide an unparalleled customer experience, Desigual allows buyers to closely follow the entire production process of their chosen garments. From the initial order to the final delivery, customers can track every step, ensuring a sense of transparency and connection. Although the estimated timeframe between ordering and delivery is approximately 90 days, Desigual assures that the anticipation will be worth it.
While the concept of on-demand fashion has been embraced by smaller companies, the successful integration of this approach within a large-scale brand is a significant milestone for the industry. Desigual recognizes this collection as an opportunity to explore novel ways of engaging with customers and aligning with evolving trends while staying true to its core values of authenticity and creativity.
Thomas Meyer, the visionary founder of Desigual, expresses his enthusiasm for this venture, stating, “This on-demand collection is the perfect fusion of our rich four-decade heritage and our unwavering commitment to cross-cutting innovation within our company.” Meyer further explains, “We are thrilled to test these exceptional designs created by our talented team and, with the support of artificial intelligence, manufacture bespoke garments and accessories tailored to our customer’s requests. This groundbreaking initiative enables us to explore inventory reduction strategies and pioneer new avenues to connect with our consumers in unison.”
Conclusion:
Desigual’s introduction of an on-demand collection created with the assistance of artificial intelligence marks a significant shift in the fashion market. By embracing this approach, Desigual sets itself apart from larger volume brands and showcases its commitment to authenticity, creativity, and customer-centricity. This move not only allows the brand to experiment with inventory reduction and explore novel ways to connect with consumers, but it also demonstrates how technology and fashion can intersect to shape the industry’s future. Desigual’s foray into AI-powered on-demand fashion signifies a pioneering step that will likely inspire other market players to reconsider their strategies and leverage emerging technologies to meet evolving customer expectations.
