TL;DR:
- Impel, a global leader in AI-driven customer lifecycle management, joins forces with CDK Global to integrate its advanced generative conversational AI into the CDK Modern Retail Suite.
- This partnership empowers dealerships to engage, nurture, and convert digital leads effortlessly in a complex omnichannel environment.
- Impel’s specialized AI platform, tailored for automotive retail, offers a unique and sophisticated conversational experience, surpassing open-source models.
- The Automotive Optimization Layer ensures brand-compliant responses and maximizes accuracy while avoiding pitfalls associated with generalized language models.
- CDK aims to revolutionize automotive retail by seamlessly integrating Impel’s AI technology and utilizing anonymized data, prioritizing customer experience and dealer success.
Main AI News:
In a groundbreaking move for the automotive industry, Impel, the world’s foremost AI-driven customer lifecycle management leader, has unveiled its strategic partnership with CDK Global. The collaboration sees Impel’s advanced generative conversational AI platform seamlessly integrated into the CDK Modern Retail Suite within the CDK Dealership Xperience. This innovative platform represents a transformative shift in how dealers engage with customers, sell and service vehicles, and conduct business in today’s modern, digitally-driven landscape.
Revolutionizing Customer Engagement
Modern dealerships are confronted with the challenge of effectively engaging, nurturing, and converting digital leads across an intricate omnichannel environment, 24/7. As the automotive industry continues to evolve, dealers are reimagining their business models to enhance productivity and operational efficiency. Impel’s advanced generative conversational AI takes center stage by automatically engaging with every incoming lead through natural dialogue via SMS/text and email. This results in nuanced and empathetic conversations, automated appointment scheduling, and efficient pre-qualification of potential buyers, all without human intervention.
Next-Level AI for Automotive Retailing
Impel’s enterprise-grade AI platform is meticulously crafted for the automotive retail sector, surpassing the capabilities of open-source large language models. Combining cutting-edge Generative AI technology with proprietary models and CDK-specific training data, this solution delivers the most potent conversational experience available in the industry. Notably, Impel’s Automotive Optimization Layer ensures brand-compliant responses, maximizes response accuracy, and eliminates common pitfalls associated with generalized language models.
Driving Dealership Success
Brian MacDonald, President and CEO of CDK, underscores the importance of technological innovation in automotive retail: “Dealerships need innovative tools to establish stronger connections and deliver superior customer experiences in an evolving landscape. CDK is committed to seamlessly integrating technology into our solutions, enhancing dealers’ returns on their software investments. By harnessing Impel’s leading AI technology and leveraging anonymized data, we’re poised to develop industry-leading AI algorithms. This offering solidifies our position as leaders in delivering advanced Modern Retail solutions that prioritize customer experience and dealer success.”
Elevating Customer Experiences
Devin Daly, CEO and Co-Founder of Impel, emphasizes the transformative potential of AI-powered automation and communication for auto retailers: “AI-driven lifecycle management enhances customer lifetime value and elevates the overall customer experience. As the industry’s AI standard, Impel is thrilled to partner with CDK Global to power the automotive ecosystem with a sophisticated AI-driven customer lifecycle management solution. Combining Impel’s generative conversational AI with CDK’s modern retailing platform will significantly boost dealership productivity, enabling staff to focus on building meaningful relationships, delivering top-notch customer service, and closing deals. It’s a game-changing synergy benefiting both dealers and consumers, and we’re committed to revolutionizing automotive retailing through this partnership.”
Conclusion:
This strategic partnership between Impel and CDK Global marks a significant step in the evolution of the automotive retail market. By leveraging advanced AI technology, dealerships can enhance customer engagement and operational efficiency, resulting in improved customer experiences and increased sales. This collaboration positions CDK as an industry leader, emphasizing the growing importance of technology in automotive retail’s future success.
