TL;DR:
- Emplifi’s Summer ’23 release introduces advanced automation, generative AI support, and analytics innovations for brands targeting modern consumer interactions.
- The solution empowers brands to connect, convert, and care for customers across digital and social channels.
- Highlights include Emplifi Care for social media customer care, Emplifi Publisher for streamlined content creation and delivery, and Emplifi Influencers for effective brand storytelling and revenue generation.
- Emplifi UGC leverages authentic customer-generated content to enhance engagement and conversions, while Emplifi Ratings and Reviews influence purchasing decisions.
- Service enhancements include Emplifi Knowledge with generative AI support, Emplifi Bot chatbots for self-service, and Emplifi VoC with a refreshed user interface and scalable star ratings.
Main AI News:
Emplifi, the leading unified customer engagement platform, is thrilled to announce the release of its highly anticipated Summer ’23 highlights. This groundbreaking solution combines the power of AI, automation, and analytics to provide brands with advanced capabilities for connecting, converting, and caring for the modern consumer across digital and social channels.
Emplifi’s latest advancements encompass a formidable blend of automation, foundational and generative AI, rule-based decision-making, intelligent routing, CX analytics, and integrated care within their suite of marketing, commerce, and service solutions. These innovations are strategically designed to enhance operational efficiency, drive revenue growth, and deliver unparalleled customer experiences across dynamic digital and social platforms, setting a new standard in the industry.
The Summer ’23 solution from Emplifi introduces a host of new features, workflows, and capabilities, empowering businesses to thrive in today’s ever-evolving landscape. Let’s explore some of the highlights:
Revolutionizing Social Marketing Emplifi Care revolutionizes social media customer care, allowing organizations to respond immediately and proactively to customer requests, inquiries, and feedback. With its brand reputation being a mission-critical initiative, Emplifi Care provides integrated case management tools for social media and community managers. Its tailored SLA targets and real-time notifications boost efficiency and ensure compliance, while enhanced filtering options, including sentiment analysis, enable teams to identify inquiries that significantly impact the brand. Emplifi Care also seamlessly integrates with Salesforce Service Cloud, maximizing team efficiency and workflow while leveraging existing infrastructure.
Emplifi Publisher empowers social media teams to keep pace with the rapid velocity of content creation and delivery. As organizations increasingly turn to user-generated content (UGC) for authenticity, the Summer ’23 release allows effortless publishing of approved UGC assets across popular social platforms, such as Facebook, LinkedIn, and TikTok. The unified Calendar feature streamlines and schedules campaigns across multiple channels, providing significant gains in ease, speed, and productivity.
Empowering Commerce Success Emplifi Influencers takes brand storytelling and revenue generation to new heights. With access to over 30 million macro-, micro-, and nano-influencers, brands can leverage this expansive influencer database to build awareness, drive conversions, and gain valuable insights. The innovative Product for Post feature enables brands to garner reviews, move inventory, and analyze influencer and product performance seamlessly. Additionally, Emplifi UGC harnesses authentic customer-generated content, leveraging AI product tagging to boost product awareness and bridge the content-to-commerce gap.
Emplifi Ratings and Reviews empower brands to influence purchasing decisions by showcasing customer feedback. In today’s consumer landscape, ratings and reviews outrank traditional factors like price and shipping costs. The latest features include syndicated review subdimensions, shopper profile attributes, rating-only reviews, and review responses, offering brands deeper insights into buyers and product success.
Transforming Customer Service Emplifi Knowledge now incorporates generative AI, allowing authors to create topic-specific question variations, streamlining knowledge base management. This powerful feature enables agents and consumers to ask and receive accurate answers to simple and complex questions with ease.
Emplifi Bot chatbots have proven their ability to manage up to 40% of a service center’s incoming customer cases through self-service. The Summer ’23 release equips organizations with self-service templates and ready-to-use conversation flows, enabling quick deployment of omni-channel bots for seamless customer support.
Emplifi VoC (Voice of the Customer) enhances its user interface with a refreshed design, aligning with Emplifi’s award-winning UI/UX framework. The addition of scalable star ratings further enhances the feedback collection process, empowering brands with a user-friendly tool to gather valuable insights. Users can now create, visualize, and plan survey changes before publishing, ensuring a smooth and effective feedback collection process.
Conclusion:
Emplifi’s Summer ’23 release signifies a significant leap in the customer engagement market. The integration of advanced AI, automation, and analytics capabilities allows brands to deliver exceptional customer experiences across digital and social platforms. With features like social media customer care, streamlined content publishing, influencer collaborations, and the utilization of customer-generated content, Emplifi empowers businesses to enhance brand reputation, drive conversions, and improve operational efficiency. These innovations position Emplifi as a frontrunner in the industry, setting a new standard for customer engagement platforms and paving the way for future advancements in the market.
