- IAS partners with Pinterest to offer AI-driven Brand Safety Measurement for advertisers.
- New features include Trusted Campaign Insights, Frame-by-Frame Analysis, and Campaign Level Measurement.
- Global coverage extends to 39 countries and 40 languages.
- Pinterest emphasizes commitment to a positive, commerce-enabled platform.
- Advertisers gain access to Viewability, Invalid Traffic, and Brand Safety Measurement within IAS Signal.
- Brand Suitability Measurement for Pinterest campaigns is forthcoming.
Main AI News:
Integral Ad Science (IAS), a prominent global media assessment and enhancement platform, has forged a strategic alliance with Pinterest aimed at providing worldwide advertisers with enhanced clarity regarding campaigns across Pinterest’s in-app feed using IAS’s cutting-edge AI-driven Total Media Quality (TMQ) Brand Safety and Suitability solution.
“Marketers are actively seeking secure environments to connect with deeply engaged audiences across diverse demographics, emphasizing the imperative to both safeguard and amplify their brands,” stated Lisa Utzschneider, CEO of IAS. “The introduction of our AI-powered Total Media Quality for Pinterest underscores our steadfast dedication to empowering advertisers with the assurance that their investments are directed towards appropriate contexts.“
IAS is introducing a suite of novel features and functionalities tailored for advertisers on Pinterest, encompassing:
- Trusted Campaign Insights: Aligned with the standards set by the Global Alliance for Responsible Media (GARM) for Brand Safety, this novel offering furnishes advertisers with third-party campaign insights supported by reliable and transparent industry metrics, facilitating brand protection and expansion across Pinterest.
- Frame-by-Frame Analysis: Leveraging IAS’s AI-driven Multimedia Technology, Total Media Quality (TMQ) for Pinterest enables advertisers to accurately categorize pins at scale through meticulous frame-by-frame analysis, amalgamating image, audio, and text signals to fortify and advance their brands’ presence on Pinterest.
- Campaign Level Measurement: Advertisers and agencies executing campaigns on Pinterest will gain access to comprehensive daily reporting encompassing brand safety pass rates, viewability rate, time-in-view, and more, ensuring that advertisements foster engagement and resonate with authentic users within secure environments.
- Global Coverage: Brand Safety Measurement for Pinterest will extend its reach to 39 countries, spanning 40 languages, ensuring a broad spectrum of advertisers can avail themselves of these pivotal features.
“In collaboration with IAS, we are thrilled to extend brand safety assurances to our clientele, augmenting their confidence in their advertising endeavors through state-of-the-art technology,” expressed Bill Watkins, Chief Revenue Officer of Pinterest. “Pinterest remains steadfast in its commitment to furnishing a constructive, commerce-enabled platform for consumers, and our collaboration with IAS will empower advertisers to connect with their target audiences seamlessly as they traverse from aspiration to transaction.”
Under Total Media Quality (TMQ) for Pinterest, advertisers will gain access to Viewability, Invalid Traffic (IVT), and Brand Safety Measurement within IAS Signal, the integrated reporting platform delivering essential data and insights for the streamlined management of digital campaigns. This development builds upon IAS’s existing collaboration with Pinterest, which saw the provision of Viewability and Invalid Traffic (IVT) Measurement for display and video inventory in 2023.
IAS’s comprehensive suite of Brand Safety, Viewability, and Invalid Traffic Measurement is currently accessible for Pinterest, with Brand Suitability Measurement slated for imminent integration.
Conclusion:
The collaboration between IAS and Pinterest marks a significant stride in providing advertisers with enhanced transparency and confidence in their digital advertising efforts. By leveraging cutting-edge technology and adhering to industry standards, advertisers can better safeguard their brands while engaging with audiences across Pinterest’s global platform. This partnership underscores the growing importance of brand safety and suitability in the digital advertising landscape, signaling a shift towards more accountable and secure advertising environments.
