TL;DR:
- Full Venue secures €2 million in investment for its AI-driven audience monetization platform.
- The company predicts customer purchases by collecting data and applying proprietary AI algorithms.
- Notable successes include increased e-commerce sales for football federations and the Primavera Sound Festival partnership.
- Expansion plans encompass football associations, music festivals, sports leagues, and global deals.
- Investors include GED Ventures, Business Angels, and prominent individuals like Tiago Monteiro and Bernardo Novo.
- CEO Tiago Costa Rocha highlights the company’s unique approach and vision for reshaping the industry.
Main AI News:
In a major development, Full Venue, the innovative sports and events company, has successfully secured €2 million in investment. Full Venue stands at the forefront of AI-driven audience monetization, and this new investment is poised to revolutionize the industry further.
Full Venue’s groundbreaking approach involves harnessing the power of artificial intelligence to predict the likelihood of potential customer purchases. By collecting data from first-party digital platforms and expertly applying its proprietary AI algorithms, Full Venue identifies high-performing buying groups and their unique characteristics. This invaluable insight empowers clients to target their audiences more effectively across various marketing channels.
One of Full Venue’s key strengths lies in its seamless integration with existing marketing channels. By utilizing AI technology, they enable companies to optimize their marketing strategies and boost revenue generation. This forward-thinking approach has already yielded impressive results for several football federations, including the Belgian FA (RBFA) and the Romanian FA (FRF).
The Belgian FA (RBFA) has experienced remarkable success with Full Venue, having sold out several matches across Men’s, Women’s, and Youth National teams since the inception of their partnership. Similarly, the Romanian FA (FRF) witnessed a remarkable 36 percent increase in online sales while simultaneously reducing the cost per acquisition for ads by 29 percent.
In the realm of events, Full Venue’s partnership with the Primavera Sound Festival stands out. Their data-driven approach delivered twice the results of generic segmentation, particularly evident in sales obtained through paid media advertising.
Full Venue’s influence extends across seven geographical markets, including Portugal, Spain, the UK, Finland, Belgium, Romania, and Chile. Their expertise has already had a profound impact on e-commerce sales for football federations in these regions.
Led by GED Ventures, with the participation of prominent Business Angels, José Pinto and Pedro Aguiar, the recent funding round demonstrates strong investor confidence in Full Venue’s vision. Notable shareholders also include Tiago Monteiro, former F1 driver, Bernardo Novo, CEO of SC Fitness, and Fernando Reani, Managing Director of Under Armour AUS and NZ.
Full Venue’s CEO, Tiago Costa Rocha, expressed his enthusiasm about the Seed Round’s success, emphasizing its significance for the company. He noted, “Our successful Seed Round marks a significant milestone for Full Venue. We are thrilled to have the support of strategic investors and partners who share our vision for reshaping the sports and events technology landscape. With our unique approach, integrating AI for audience generation and a focus on simplicity, we are aiming to revolutionize how companies monetize their audiences.”
Looking ahead, Full Venue has ambitious plans to forge new partnerships with Football Associations, expand its presence in music festivals worldwide, and secure global deals with professional sports leagues and clubs. Additionally, they aim to establish strategic alliances in retail, hospitality, and health sectors, underlining their commitment to transforming the sports and events technology landscape.
Conclusion:
Full Venue’s successful funding round and AI-driven approach to audience monetization position it as a significant player in the sports and events technology market. Their ability to optimize marketing strategies and deliver concrete results for clients bodes well for the industry’s future. With expansion plans and influential investors, Full Venue is poised to revolutionize audience monetization across various sectors, creating new opportunities for businesses in the market.
