Getty Images Unveils AI-Powered Innovation for Visual Content Generation

TL;DR:

  • Getty Images introduces Generative AI by iStock, a groundbreaking image generation service.
  • Powered by NVIDIA Picasso, it enables designers to create licensable visuals with legal protection.
  • Advanced inpainting and outpainting features will soon be available through APIs.
  • The tool allows users to generate high-quality images up to 4K resolution from text prompts.
  • Editing APIs offer enhanced control, including region masking, object insertion, and aspect ratio adjustment.
  • NVIDIA Picasso foundry empowers developers to create tailored generative AI models.
  • Getty Images leverages this technology to enhance its visual content offerings.

Main AI News:

In a groundbreaking move unveiled at CES, Getty Images, the global visual content creator and marketplace, has introduced Generative AI by iStock, a revolutionary image generation service. This cutting-edge solution is harnessed from the depths of Getty Images’ creative library, comprising licensed and proprietary data, and it is powered by NVIDIA Picasso.

Generative AI by iStock offers designers and businesses an exceptional text-to-image generation tool, facilitating the creation of licensable visuals that come bundled with legal protection and usage rights. This strategic release is accompanied by the integration of advanced inpainting and outpainting features, accessible through application programming interfaces (APIs) on iStock.com and Gettyimages.com.

Developers can seamlessly incorporate these APIs into their creative applications, thereby enhancing their ability to add or replace elements within images and extend images across a wide range of aspect ratios. The future of visual design is being redefined by Getty Images.

Elevate Your Creativity with Generative AI

Generative AI by iStock leverages the formidable capabilities of NVIDIA Picasso, drawing upon Getty Images’ extensive creative repository. This innovative tool empowers users to generate high-resolution, photo-quality images, up to 4K resolution, by simply inputting text prompts.

The introduction of editing APIs further elevates the level of control customers have over their generated images. The Inpainting feature, for instance, allows users to mask a portion of an image and replace it with a person or object described through a text prompt. Meanwhile, Outpainting empowers users to seamlessly expand images to suit various aspect ratios, crafting assets perfectly tailored for advertising or social media promotion.

On the horizon, the upcoming Replace feature promises to deliver similar capabilities to Inpainting, albeit with stricter adherence to the masking process.

Powering the Future of Visual Design

At the core of this transformation lies the NVIDIA Picasso foundry, a dynamic platform that empowers developers and service providers to train, fine-tune, optimize, and deploy generative AI models tailored to their specific visual design needs. Whether using existing AI models or training new ones with the NVIDIA Edify model architecture, this platform can generate images, videos, 3D assets, 360-degree high-dynamic-range imaging, and physically based rendering materials from simple text prompts.

Getty Images has harnessed the potential of NVIDIA Picasso to train a bespoke Edify image generator based on its extensive catalog of licensed images and videos, which now powers the Generative AI by iStock service.

Today, customers can dive into the world of Generative AI by iStock online, while advanced editing features are readily accessible through APIs and will soon grace the iStock website. 

Conclusion:

Getty Images’ launch of Generative AI by iStock, powered by NVIDIA, represents a significant advancement in the visual content creation industry. This innovative tool not only provides creative professionals with a powerful image generation solution but also offers legal protection and advanced editing capabilities. By tapping into the potential of generative AI, Getty Images is poised to reshape the market, offering a game-changing solution that enhances the efficiency and creativity of content creators.

Source