TL;DR:
- Google is working on a cutting-edge AI-powered search engine to challenge Microsoft Bing.
- The potential loss of a $3 billion contract with Samsung has sparked internal panic and led to efforts to upgrade Google’s existing technology.
- The search engine is undergoing a transformation, dubbed Project Magi, with over 160 employees working on updates.
- The company has been in a state of heightened alert since December due to the rise of ChatGPT and the relaunch of Bing.
- Google declined to comment on the matter but indicated they are excited about bringing new AI-powered features to search.
Main AI News:
As the AI landscape continues to evolve, Google is embarking on a race to release a cutting-edge search engine, according to a recent report in the New York Times. The tech giant is working tirelessly to create an AI-powered search platform and upgrade its existing technology, following rumors that Samsung may choose Microsoft Bing as its default search program.
The potential loss of a $3 billion contract with Samsung has sparked internal panic at Google as the company strives to keep pace with the rapidly growing ChatGPT and AI industries, according to an internal email obtained by the Times. Google’s current search engine is undergoing a transformation, dubbed Project Magi, with over 160 employees working in sprint rooms to complete updates in areas such as personalized search.
Since December, the company has been in a heightened state of alert due to the surge of ChatGPT, the widely popular AI-powered chatbot from OpenAI, and declared a “code red” in response. The threat to Google’s dominant position in the search engine market was further compounded when Microsoft and OpenAI joined forces to relaunch Bing in February.
Google declined to comment on the matter when approached by Insider; however, the company told the Times that “not every brainstorm deck or product idea leads to a launch, but as we’ve said before, we’re excited about bringing new A.I.-powered features to search, and will share more details soon.”
Conlcusion:
The report from the New York Times highlights the intense competition in the AI-powered search engine market, with Google working to maintain its dominance in the face of challenges from Microsoft Bing. The potential loss of a $3 billion contract with Samsung has driven Google to upgrade its existing technology and create a cutting-edge AI-powered search engine.
The company’s search engine is undergoing a transformation, with over 160 employees working on updates in areas such as personalized search. The rise of ChatGPT and the relaunch of Bing have put Google on high alert, and the company is eager to bring new AI-powered features to its search platform. Overall, this development highlights the importance of innovation and adaptation in the fast-moving AI industry.
