- Google is the “official AI sponsor for Team USA” at the 2024 Paris Olympics.
- NBCUniversal’s partnership will highlight Google’s AI features throughout the broadcast.
- The broadcast will feature Google Maps’ 3D views of key venues like Versailles and Stade Roland Garros.
- Google Search AI Overviews will be integrated into commentary segments for Olympic and Paralympic queries.
- AI-generated recaps by Al Michaels will be included, aiming to improve on previous AI errors.
- Comedian Leslie Jones will use Gemini to explore new sports, and athletes will appear in social videos using various Google AI tools.
Main AI News:
As the 2024 Paris Olympics kick off on July 26th, Google has secured its position as the “official AI sponsor for Team USA,” ensuring its presence will be prominently felt throughout the event. In partnership with NBCUniversal, Google will showcase its advanced AI capabilities during the broadcast.
Viewers can expect to see Google Maps’ 3D representations of iconic venues such as the Versailles, Stade Roland Garros, and the Aquatics Centre, complemented by detailed insights into the events scheduled at each location. This enhanced imagery leverages Google’s Immersive Views, which offer photorealistic depictions of landmarks and notable areas.
To further highlight Gemini and Google’s AI technologies, the broadcast will integrate Google Search AI Overviews into commentary segments, addressing a range of Olympic and Paralympic queries. Additionally, AI-generated recaps by Al Michaels will feature, with hopes that these enhancements surpass previous mishaps, like erroneous suggestions involving pizza glue or camera film exposure.
Comedian Leslie Jones will also interact with Gemini, using it to explore new sports among other scripted scenarios. Meanwhile, five Olympic and Paralympic athletes will appear in “social videos and late-night promotions,” utilizing Gemini, Google Lens, Circle to Search, and Google Maps Immersive View to navigate Paris.
Conclusion:
Google’s prominent role as the official AI sponsor at the Paris Olympics underscores its strategy to enhance brand visibility and integrate its advanced technologies into major global events. By leveraging its AI tools across various broadcast segments and interactive features, Google aims to demonstrate the capabilities of Gemini and its broader AI ecosystem. This high-profile sponsorship not only showcases Google’s technological advancements but also positions the company as a leader in AI integration, potentially setting a benchmark for future collaborations in sports and entertainment.
