TL;DR:
- Israeli startup Humanz secures $5 million in Series A funding for its AI-based influencer marketing platform.
- Funding round led by strategic investors, including Yuval Tal, founder of Payoneer.
- Humanz’s total fundraising now amounts to $17 million.
- The platform characterizes customer journeys on websites and measures real-time success of influencers and content creators.
- Humanz operates in multiple countries and serves notable clients such as Unilever, LOREAL, and Kimberly Clark.
- Liran Liberman was appointed as Chief Revenue Officer.
- Humanz platform offers measurement solutions for DTC websites, enabling real-time monitoring of sales activities and providing insights on influencer content impact.
- Humanz aims to deliver value to customers through strategic collaboration and technological advancements.
Main AI News:
In a significant development for the realm of influencer marketing, Israeli startup Humanz has successfully concluded a $5 million Series A funding round. Spearheaded by strategic investors such as Yuval Tal, the visionary founder of renowned fintech company Payoneer, this funding round elevates Humanz’s total fundraising efforts to an impressive $17 million.
Since its establishment in 2017 by a group of highly skilled programmers from IDF Unit 8200, including CEO Liav Refael-Chen, COO Roi Naaman, CPO Kobi Dalal, CTO Eliran Moyal, and Shmuel Goldfarb, Humanz has been revolutionizing the industry with its AI-based influencer marketing platform. Boasting an extensive presence across several countries, including Israel, the United States, Turkey, South Africa, and Brazil, the company currently employs over 80 professionals worldwide, with approximately 30 based in Israel. Notable clients such as Unilever, LOREAL, Kimberly Clark, Terminal X, and Schestowitz Group have already embraced the platform’s capabilities.
At its core, Humanz has developed a cutting-edge platform capable of effectively analyzing and characterizing customer journeys on websites, allowing real-time measurement and reflection of influencers’ and content creators’ success. With an unwavering commitment to providing tangible value to its customers, the company has forged a reputation as a leader in the industry. Humanz enables brands and content creators to optimize their collaboration, empowering them to maximize their earnings. By harnessing the power of data and technology, Humanz facilitates a strategic and tech-savvy approach that resonates with advertisers seeking measurable and performance-driven outcomes.
Humanz’s latest funding milestone coincides with the appointment of Liran Liberman as the Chief Revenue Officer. Liberman brings a wealth of expertise from his distinguished career at Google, having held various senior positions. This strategic addition is poised to fuel the company’s continued growth and solidify its position in the market.
The Humanz platform offers an all-encompassing measurement solution that empowers direct-to-consumer (DTC) websites to monitor and assess sales activities in real-time. Moreover, it provides invaluable insights into whether buyers have been exposed to influencer content during their purchasing journey, even if the transaction was not directly attributed to the influencer’s link. The platform also equips content creators with the ability to embed product links themselves, enabling them to gain instantaneous access to real-time sales data.
“The advertising landscape is witnessing an increasing demand for measurable and performance-oriented strategies,” remarked Liav Refael-Chen, co-founder and CEO of Humanz. “Through our innovative platform, we are at the forefront of meeting this demand head-on. Our objective is to create value for our customers on both strategic and technological fronts, enabling brands and content creators to thrive. We have steadfastly pursued this vision since day one, even during challenging market conditions. Liran’s arrival is a pivotal and strategic move for our continued expansion. We are committed to growing smartly and efficiently, maintaining a keen eye on market dynamics, particularly in the U.S.”
Echoing Refael-Chen’s sentiment, Liran Liberman, the newly appointed Humanz CRO, emphasized the exponential growth of the creator economy ecosystem in recent years. He expressed confidence in Humanz’s technological prowess and its potential to cater to the diverse needs of content creators, influencers, and brands. Liberman believes that Humanz’s groundbreaking solution is the key to unlocking mutual benefits across the industry, empowering all stakeholders to build stronger brands and propel their businesses forward.
Conclusion:
Humanz’s successful Series A funding round and the appointment of Liran Liberman as Chief Revenue Officer solidify the company’s position in the influencer marketing industry. With its AI-driven platform and growing clientele, Humanz is well-positioned to cater to the increasing demand for measurable and performance-oriented marketing strategies. The company’s innovative approach, combined with its emphasis on collaboration and technological advancements, is likely to disrupt and drive the market forward.
