TL;DR:
- Impel introduces a cutting-edge Virtual Photo Booth and Image Enhancement solution for the automotive industry.
- This AI-powered technology enables dealerships and OEMs to create professional vehicle photos and 360° walkarounds without physical booths.
- The solution optimizes image quality, removes background distractions, and meets OEM imaging standards.
- Impel’s Virtual Booth offers a lifelike studio experience with customizable 3-D backgrounds, enhancing shopper engagement.
- It seamlessly integrates with popular marketplaces, updating listings with improved images and interactive walkarounds.
- Key features include perspective adjustment, AI-based denoising, realistic 3D backgrounds, and license-plate blurring.
- The technology streamlines operations, improves customer experiences, and reduces costs for automotive businesses.
Main AI News:
In a groundbreaking move, Impel, the global frontrunner in AI-driven customer lifecycle management and digital merchandising for the automotive sector, has introduced a state-of-the-art Virtual Photo Booth and Image Enhancement solution. This groundbreaking offering empowers dealerships and OEMs to effortlessly produce branded, studio-quality vehicle photographs and immersive 360° walkarounds without the need for costly physical booths. Fueled by cutting-edge Computer Vision AI technology, Impel’s automated imaging solution elevates image and video quality, eliminates background clutter, and ensures strict adherence to OEM-prescribed imaging standards.
Impel’s AI-powered Virtual Booth technology delivers an authentic photo booth experience, all without the overhead of capital investments, additional hardware, or dedicated physical space. Featuring an array of adaptive 3-D backgrounds and customization options, Impel’s Virtual Photo Booth creates a lifelike studio environment that enhances shopper engagement and establishes visual uniformity across digital showrooms for auto retailers. According to Erick Kirks, Marketing Director at Johnson Automotive Group, “Impel has been our trusted technology partner for over eight years, consistently providing innovative solutions that reinforce our brand. Their AI platform has delivered substantial ROI and tangible business impact, and now with Virtual Booth, we’re excited to offer an even more captivating and uniform experience to our customers.“
What sets Impel apart is its AI-powered image enhancement technology, which instantly enhances vehicle photos upon upload, all without requiring user intervention or process alterations. With Impel’s Virtual Booth, customers can explore every facet of a vehicle in a rich and dynamic format on any digital device. By harnessing computer vision AI to eliminate unwelcome visual distractions, dealerships can provide a more professional and engaging shopping experience throughout their entire digital showroom. Thanks to seamless integrations with leading third-party marketplaces such as CarGurus, Cars.com, Edmunds, and Autotrader, syndicated vehicle listings receive automatic updates with enhanced SRP images and interactive 360° vehicle walkarounds, delivering a consistent branded experience to consumers across all shopping platforms.
Impel’s Virtual Booth boasts several key features, including:
- Computer Vision AI that automatically adjusts image perspective, vehicle size, and background, regardless of camera distance, pitch, or height.
- AI-based denoising for achieving the highest resolution images possible.
- Adaptive 3D backgrounds and shadows for an ultra-realistic 360° photo booth experience.
- License-plate blurring, dealer-branded backgrounds, and plate overlay options.
“Auto dealers and manufacturers are increasingly turning to AI-powered automation to enhance operational efficiency while elevating the shopper and customer experience,” declared Devin Daly, Impel Co-Founder and CEO. “Impel has consistently led the way in leveraging AI to drive innovation in automotive retailing, and we continue to invest in cutting-edge technology that delivers tangible business results for our clients. Our conversational AI solutions have revolutionized consumer interactions for thousands of retailers, and our Virtual Booth represents a significant stride in utilizing AI to advance digital merchandising in exciting new directions. We eagerly anticipate the future and remain devoted to developing fresh capabilities that enable OEMs and dealers to provide exceptionally engaging and uniform consumer experiences while reducing operating costs and complexity.”
Impel has been serving the auto and specialty vehicle industries with digital engagement solutions since 2014. Over the past five years, the company has solidified its leadership position in generative conversational AI and computer vision AI, bolstered by two strategic acquisitions and more than $100 million in growth funding.
Conclusion:
Impel’s AI-driven Virtual Photo Booth represents a game-changing advancement for the automotive industry. By enhancing image quality, providing a seamless online shopping experience, and reducing operational costs, it has the potential to reshape how dealerships and OEMs engage with customers and maintain brand consistency in the digital era. This innovation underscores the increasing importance of AI-powered automation in the automotive sector and highlights Impel’s commitment to staying at the forefront of technological advancements in the industry.
