TL;DR:
- iQIYI, a pioneering online entertainment service in China, leverages Generative AI for enhanced content production and marketing efficiency.
- AIGC technology achieves over 90% accuracy in scene and character analysis, demonstrating iQIYI’s innovation prowess.
- Content creators extract core information from scripts using AIGC, aiding script evaluation, budget planning, and resource management.
- AIGC rapidly assesses complex storylines, enhancing user experience through improved search, recommendations, and interaction.
- iQIYI’s AIGC platform, Xingluo, employs LLMs and proprietary tech to enhance long-form video content with automated batches of diverse media.
- The platform facilitates swift navigation to specific episodes and scenes using popular social media keywords.
- AIGC integration in tens of thousands of content albums generates operational materials, including videos, text, images, and more.
- iQIYI collaborates with Baidu’s ERNIE Bot to explore AIGC’s potential across various business aspects.
- “iQIYI AIGC Content Technology Innovation Center” was established to explore integrated AIGC applications.
- AIGC not only revolutionizes content but also boosts advertising content creation and monetization.
- iQIYI’s commitment to AIGC seeks to reshape business lines, script creation, animation production, and industry transformation.
Main AI News:
In a significant stride towards innovation, iQIYI, the pioneering online entertainment powerhouse in China, has made headlines this week for its groundbreaking utilization of Generative AI to amplify both content production and marketing efficiency. This bold venture has already yielded remarkable initial outcomes, boasting an impressive 90% accuracy rate in scene and character dissection. Beyond this, it underscores iQIYI’s prowess in harnessing technological innovation to embolden the entertainment sphere and enrich the user journey.
This strategic maneuver hinges on iQIYI’s masterful integration of AI-generated content (AIGC), which has unfurled a transformative realm for content creators. By deploying cutting-edge AIGC technologies, core insights are extracted from scripts, thereby catalyzing script evaluations in the preliminary project phase. This augmentation facilitates not only precise budget projections but also refined resource management. Moreover, the technology expeditiously navigates intricate storylines, lending itself to an elevated user experience, thereby augmenting search results, personalized recommendations, and interactive playback encounters.
“Empowering content production and operations through AIGC aligns seamlessly with iQIYI’s pursuit of heightened quality, efficiency, and user engagement,” affirms LIU Wenfeng, the Chief Technology Officer of iQIYI. This metamorphosis is evidenced by the adoption of AIGC across a plethora of titles, boasting an aggregate content popularity index exceeding 10,000. These applications serve both internal operational dynamics and external promotional campaigns.
At the core of this paradigm shift lies Xingluo, iQIYI’s avant-garde AIGC platform, synergizing the prowess of advanced LLMs (Large Language Models) and proprietary innovations. Xingluo’s operational repertoire encompasses an array of multimedia dimensions – from comprehensive video compilations to text-visual hybrids, encompassing film narratives and seamlessly woven clips.
The platform transcends mere functionality, proffering users the ability to swiftly navigate specific episodes and scenes. This navigational prowess stems from the incorporation of trending keywords, gleaned from dynamic social media platforms like Weibo. For instance, the hit series “Destined,” which has monopolized online discussions this summer, can now be instantaneously accessed via iQIYI’s search feature, ensuring uninterrupted immersion into pivotal plots and scenes. The impact doesn’t halt at dramas; renowned variety shows such as “The Big Band 3” also revel in this transformative technology.
Presently, tens of thousands of iQIYI’s content albums embrace AIGC, galvanizing the creation of operational resources. This has culminated in the generation of over 700,000 operational assets spanning videos, textual components, imagery, and beyond.
iQIYI’s expedition into AIGC traces back to 2022 when it embarked on pioneering applications within the video realm. The synergy extended further in February 2023 with a trailblazing agreement between iQIYI and Baidu. The partnership aims to integrate iQIYI with Baidu’s generative dialogue prodigy, ERNIE Bot, ushering in an era of AIGC exploration across iQIYI’s multifaceted endeavors, encompassing content search, novel origination, tool development, and beyond.
Empowering the Future: Pioneering AIGC’s Impact on iQIYI’s Ecosystems
The narrative doesn’t conclude here. iQIYI has conscientiously established the “iQIYI AIGC Content Technology Innovation Center” in the first half of 2023, reinforcing its dedication to unearthing integrated AIGC applications across the entertainment vista.
Moreover, the influence of AIGC reverberates beyond content creation and marketing. It has emerged as a creative stalwart in devising advertising concepts while catapulting monetization endeavors. An impressive 20-percentage-point surge in ROI stands a testament to the efficacy of generative AI in crafting performance-driven ad content. iQIYI’s performance ad platform has seamlessly assimilated AI-powered functionalities into copywriting and graphic design, bequeathing these potent tools to advertising brands and agencies. This radical enhancement translates into optimized efficiency throughout the ad production lifecycle.
Conclusion:
iQIYI’s strategic implementation of AIGC has not only elevated content creation and marketing efficiency but also signals a significant shift in the entertainment market. This bold move underscores iQIYI’s leadership in leveraging cutting-edge technology to enhance user experiences and drive innovation across various business segments. The integration of AIGC not only boosts content quality but also sets new standards for advertising and industry transformation, positioning iQIYI at the forefront of the evolving entertainment landscape.
