- Bsize/BoT US Inc., a leader in child monitoring GPS services in Japan, has launched its services in the United States.
- The US faces significant challenges in child safety, with around 28,000 reported missing children in 2022.
- Bsize/BoT US Inc. conducted pilot programs in the US since February 2023 to tailor its services to local needs.
- Challenges include COVID-19 impacts, shortages of school bus drivers and police officers, and frequent school closures.
- BoT Talk, their flagship product, offers real-time location tracking and voice messaging, emphasizing safety features.
- The company aims to address US market needs while leveraging its success in Japan.
- Pre-sales will be available through crowdfunding, with general sales launching in August 2024.
Main AI News:
Bsize/BoT US Inc., a prominent provider of child monitoring GPS solutions in Japan, has initiated its services in the United States, aiming to tackle child safety concerns.
Navigating Child Safety Challenges in the US
The issue of missing children in the United States remains a pressing matter, with approximately 28,000 reported cases in 2022. According to a survey by the independent think tank Pew Research Center in 2020, 33% of American parents with children aged 5 to 11 already employ GPS or analogous services to monitor their children’s movements.
Since February 2023, Japan’s Bsize/BoT US Inc. has embarked on pilot programs in the United States to identify areas for enhancing child monitoring GPS services and to grasp local requirements, aligning its services accordingly. The company disclosed that, through preliminary trials preceding its planned expansion, it encountered notable challenges concerning child monitoring, including the repercussions of COVID-19 resulting in heightened incidents and mishaps due to shortages of school bus drivers and law enforcement officers, along with frequent temporary school closures (lockdowns) complicating communication with children. It noted the distinctive regional dynamics in the United States. Additionally, sentiments similar to those in Japan have surfaced, such as hesitancy in providing smartphones to children at a young age due to cost concerns and apprehensions regarding internet access and YouTube, the company highlighted.
Testimonials from users leveraging BoT Talk have been affirmative. A user remarked, “Thanks to BoT Talk, I can always stay connected with my daughter and feel genuinely reassured,” adding, “BoT Talk not only facilitates location tracking via GPS but also facilitates communication through voice messages, which is remarkable.” Recognizing these parallels with Japan, Bsize is confident that its technology and expertise can be effectively embraced in the United States. Believing in their prospects in the US market, they have opted to establish a foreign subsidiary with the intent of commencing full-scale sales activities in the United States.
Service Overview: Introducing BoT Talk
BoT Talk, an “AI monitoring communicator” revolutionizing child safety, garners acclaim for its groundbreaking design, boasting accolades such as the Good Design Award Best 100, Reddot design, and iF design. Crafted entirely in Japan, this device offers real-time location tracking and voice messaging. It boasts durability, waterproofing, and user-friendliness, emphasizing essential safety features while mitigating screen distractions. Leading in Japan’s child GPS market and primed for global expansion, BoT Talk offers an affordable, dependable solution for parental peace of mind. Its Japanese craftsmanship, coupled with its award-winning design, positions it as a top-tier choice in child safety technology.
Pre-sales will Soon Accessible via Crowdfunding
In conjunction with participation in the “SXSW Creative Industries Expo” in Austin, Texas, slated for March 10, 2024, Bsize will initiate pre-sales through crowdfunding. This presents an opportunity for American consumers to gain early access to a product widely embraced in Japan. By offering diverse plans such as Early Bird, customers can unlock discounts of up to 50%. Moreover, a general sales launch in the United States is slated for August 2024.
Conclusion:
The entry of Bsize/BoT US Inc. into the US market signifies a significant development in child safety technology. Their ability to adapt to local challenges while offering innovative solutions demonstrates potential success in addressing the pressing issue of child safety in the United States. The company’s strategic move to establish a foothold in the US market through pre-sales and subsequent general sales indicates a promising future for its expansion efforts and underscores the increasing importance of technology-driven solutions in ensuring the safety of children worldwide.
