- Localazy integrates AI and translation experts to help brands reach non-native English-speaking markets.
- Recently expanded into Poland, offering businesses language and cultural expertise for localized content.
- Study shows 75% of consumers prefer shopping on websites in their native language, highlighting the importance of localization.
- Localazy’s technology combines machine learning, translators, and local market insights for quality translations.
- CEO emphasizes the comprehensive approach to localization, focusing on cultural context for optimal brand perception.
Main AI News:
Localazy, leveraging AI and translation experts, facilitates brand exposure to non-native English-speaking demographics. The Czech translation startup recently expanded its operations into Poland, offering businesses the opportunity to connect with their target audiences through localized languages. By leveraging Localazy’s services, businesses gain access to language and cultural expertise, enabling them to tailor their content to resonate with local audiences.
A recent study conducted by CSA Research across ten countries revealed that 75% of consumers prefer shopping on websites available in their native language. Moreover, 60% of respondents reported that they either never or rarely make purchases on English-only websites. This underscores the importance of providing products and services in consumers’ native languages, not only for facilitating purchases but also for fostering brand identification and loyalty.
Powered by a combination of machine learning, skilled translators, and local market insights, Localazy delivers meticulously adapted and high-quality translations tailored for specific markets. The company has introduced various partnership programs catering to foundations, social organizations, VC funds, accelerators, and other entities supporting startup development.
Hodek, CEO of Localazy, emphasizes the company’s mission to address information accessibility inequalities and facilitate business scalability. He explains, “Localization goes beyond mere translation; it involves transforming content to align with the cultural nuances of each region, significantly impacting consumer perception.” This comprehensive approach to localization integrates artificial intelligence, linguistic expertise, and local market insights, ensuring optimal support for companies venturing into foreign markets while maintaining translation excellence.
Conclusion:
Localazy’s expansion into Poland underscores the growing demand for localized content in global markets. As consumers increasingly prioritize shopping experiences in their native language, businesses that invest in comprehensive localization solutions stand to gain a competitive edge and foster stronger connections with international audiences.
