TL;DR:
- MediaTek and NVIDIA collaborate to create next-generation intelligent, always-connected vehicles.
- The partnership aims to offer a global one-stop shop for the automotive industry.
- A combination of MediaTek’s SoCs and NVIDIA’s GPU and AI software technologies enable new user experiences and enhanced safety.
- NVIDIA expanded its GPU and accelerated compute leadership into broader markets with the new GPU chiplet.
- MediaTek integrates NVIDIA GPU chiplet into its automotive SoCs, bolstering the capabilities of its Dimensity Auto platform.
- NVIDIA software technologies enable connected infotainment and in-cabin convenience and safety functions.
- Automakers gain access to extensive in-vehicle infotainment options on the NVIDIA DRIVE platform.
- MediaTek’s Dimensity Auto platform provides cutting-edge graphics, AI capabilities, and connectivity features.
- Collaboration propels the automotive industry toward intelligent, connected in-cabin solutions.
Main AI News:
MediaTek, a trailblazer in connectivity and multimedia, has joined forces with NVIDIA to introduce unprecedented advancements in-car technology. The announcement of this groundbreaking partnership took place at a prestigious COMPUTEX press conference, where MediaTek CEO Rick Tsai and NVIDIA founder and CEO Jensen Huang shared their visions.
Bringing together their respective expertise, NVIDIA, a renowned leader in AI and computing, and MediaTek are poised to create a global hub for the automotive industry. Their collaborative efforts aim to design the next generation of intelligent, always-connected vehicles that will revolutionize the driving experience. Tsai affirms, “Through this special collaboration with NVIDIA, we will together be able to offer a truly unique platform for the compute-intensive, software-defined vehicle of the future.”
Huang concurs, emphasizing the pivotal role of AI and accelerated computing in propelling the entire automotive sector forward. He states, “The combination of MediaTek’s industry-leading system-on-chip along with NVIDIA’s GPU and AI software technologies will enable new user experiences, enhanced safety, and new connected services for all vehicle segments, from luxury to entry-level.”
A Game-Changing Collaboration in Automotive Innovation
NVIDIA is renowned for its GPUs tailored to laptops, desktops, workstations, and servers, as well as its systems-on-chips (SoCs) catered to automotive and robotics applications. With the introduction of the new GPU chiplet, NVIDIA is set to expand its GPU and accelerate compute dominance across wider markets.
On the other hand, MediaTek will develop automotive SoCs and integrate the NVIDIA GPU chiplet, which features NVIDIA’s AI and graphics intellectual property, into the design architecture. The chiplets will be interconnected through an ultra-fast and coherent chiplet interconnect technology.
Moreover, MediaTek will leverage NVIDIA’s cutting-edge software technologies, including the NVIDIA DRIVE OS, DRIVE IX, CUDA, and TensorRT, on their new automotive SoCs. This integration will empower the realization of connected infotainment systems and in-cabin convenience and safety functions. Consequently, automakers utilizing the NVIDIA DRIVE platform will gain access to an extensive range of in-vehicle infotainment options.
By leveraging NVIDIA’s core competencies in AI, cloud computing, graphics technology, and software ecosystem, alongside their advanced driver assistance systems, MediaTek is poised to enhance the capabilities of its Dimensity Auto platform significantly.
Expanding Boundaries in Automotive Technology
This collaboration empowers MediaTek’s automotive customers to deliver cutting-edge NVIDIA RTX graphics, advanced AI capabilities, and robust safety and security features enabled by NVIDIA DRIVE software across various vehicle types. Gartner projects that the market for infotainment and instrument cluster SoCs used in vehicles will reach an estimated $12 billion by 2023.*
Drawing on decades of experience in mobile computing, high-speed connectivity, and entertainment, MediaTek’s Dimensity Auto platform exemplifies its rich heritage of innovation. The platform’s flagship offering, the Dimensity Auto Cockpit, supports smart multi-displays, high-dynamic-range cameras, and audio processing, enabling seamless interaction between drivers, passengers, and cockpit and infotainment systems.
For over a decade, automakers have consistently turned to NVIDIA for its cutting-edge technology in modernizing vehicle cockpits, infotainment systems, graphical user interfaces, and touchscreens.
By integrating the NVIDIA GPU chiplet into its automotive solutions, MediaTek seeks to elevate the performance capabilities of its Dimensity Auto platform, offering customers the most advanced in-cabin experience available in the market. The platform also includes Auto Connect, a feature that ensures drivers remain wirelessly connected through high-speed telematics and Wi-Fi networking.
Conclusion:
The partnership between MediaTek and NVIDIA signifies a significant leap forward in the automotive market. By combining their respective strengths, they aim to create a comprehensive solution for the industry, providing advanced technologies and features for intelligent, always-connected vehicles. This collaboration not only enhances the driving experience but also opens up new opportunities for automakers to deliver innovative infotainment options and prioritize safety and convenience. As the market for infotainment and instrument cluster SoCs continues to grow, this partnership positions MediaTek and NVIDIA at the forefront of automotive innovation, setting a higher standard for in-cabin experiences and transforming the way we perceive and interact with vehicles.
