TL;DR:
- Myth AI, a Türkiye-founded startup, has raised $1.3 million in seed round investment.
- The fashion industry generates 92 million tonnes of textile waste and contributes to 8% of global greenhouse gas emissions.
- Myth AI uses generative AI to streamline pattern-making processes, reducing waste.
- Their technology accelerates the design process by up to 70% and increases efficiency by 80%.
- Already adopted by brands in Italy, Spain, and Türkiye, Myth AI is expanding into the UK market.
- Investors include Birkan Kül of Getir.com, Emre Kozlu of Philip Morris International, and Faik Ulutas of Turkish textiles firm.
- The funding will support further UK market penetration and exploration of other markets.
Main AI News:
The fashion industry, notorious for its staggering waste production, is taking significant strides towards sustainability. Annually, it churns out a staggering 92 million tonnes of textile waste, contributing a significant 8 percent to global greenhouse gas emissions, thanks to the combined efforts of the footwear and garment sectors. Initiatives like Recover’s cotton recycling and Unfolded’s battle against fast fashion have demonstrated the industry’s growing awareness and commitment to addressing this issue.
Joining the ranks of fashion waste-fighting startups is Türkiye-founded Myth AI, which has recently secured a substantial $1.3 million in Seed round investment. This injection of capital is set to propel Myth AI’s mission to combat fashion industry waste and streamline the pattern-making process through the power of artificial intelligence.
The Role of Textile Patterns
In the world of fashion, when we think about the development of wearable garments, textile patterns may not immediately come to mind. However, they play a crucial role in shaping the final product. Traditionally, fashion houses have relied on fabric suppliers to provide them with design options, usually in the form of swatches and prototypes. Unfortunately, when a design is rejected or modifications are required, these already-produced textiles contribute to the staggering 92 million tonnes of waste generated annually.
Myth AI’s Innovative Approach
Myth AI, founded and led by Özgecan Üstgül, started as an in-house solution to support her established fashion line, Women & Women. Today, it incorporates generative AI to revolutionize the pattern-making process, contributing to a more sustainable approach to design and production.
According to Myth AI, their services can accelerate the design process by up to 70 percent and boost efficiency by as much as 80 percent. Üstgül explains, “Our technology empowers brands to create unique patterns within minutes, setting them apart in an industry that traditionally relies heavily on fabric suppliers. By significantly streamlining the process, we are not only enhancing efficiency but also addressing fashion’s sustainability challenges by reducing fabric swatches and prototypes.”
A Proven Solution
Myth AI’s innovative approach has already gained traction, with several brands, including Italy’s Ratti, Spain’s Telater, and Türkiye’s Sun Textile, Elyaf Textile, Gama Textile, and Zorlu Textile, adopting their services. The company is now setting its sights on the UK-based market, having recently established an office in London.
Fueled by investment from notable backers such as Birkan Kül of Getir.com, Emre Kozlu of Philip Morris International, and Turkish textiles firm Faik Ulutas, Myth AI intends to utilize its $1.3 million Seed investment to further penetrate the UK market and explore opportunities in other regions, although Üstgül has refrained from specifying the exact locations at this time.
Conclusion:
Myth AI’s successful funding round signifies a significant step towards addressing the fashion industry’s waste and sustainability issues. Their innovative use of generative AI to streamline pattern-making processes not only enhances efficiency but also contributes to reducing textile waste. This development underscores the growing demand for sustainable solutions in the fashion market and highlights Myth AI’s potential to reshape the industry’s landscape.
